Ease of Doing Business for MSMEs: Walmart-owned Flipkart on Sunday, in an update on its Big Billion Days sale functionality so far, mentioned that its new seller count grew more than 55 per cent for the duration of the occasion in comparison to last year’s sale. Moreover, “with 1.3 times the number of transacting sellers this year, consisting of MSMEs, artisans, weavers, and craftsmen, more than 10 per cent of them witnessed a 3X growth in sales this year.” Flipkart had scheduled its sale from October 3 to October 10, 2021. Amazon had announced its month-lengthy Great Indian Festival sale from October 3 onwards.
The enterprise mentioned ‘the top artisans and weaver partners’ from its Flipkart Samarth programme recorded a 6X development this year from last year’s sale. The Samarth programme launched in 2019 focuses on bringing artisans, weavers, and micro-enterprises into the e-commerce fold.
For its B2B arm Flipkart Wholesale, which caters to more than 1.5 million kiranas, the enterprise saw a 1.3X jump in the quantity of kirana and retail members onboarding the platform this Big Billion Days. “Indicating a shift in trend to digital commerce for B2B, over 45 per cent of Flipkart Wholesale’s customer base transacted online and 35 per cent of them opted for self-service,” the enterprise mentioned in a statement. Flipkart mentioned it is aiming to make more than 30 million deliveries via kirana delivery partners this festive season.
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“Our efforts to uplift the entire ecosystem also ushered in considerable growth opportunities for MSMEs, sellers and our lakhs of kirana partners, who benefited immensely from our various financial offerings, better revenues and an expanded reach across the nation,” mentioned Nandita Sinha, Vice President – Customer and Growth, Flipkart.
The development in new seller base for the duration of the sale came from India’s hinterland as 57 per cent mentioned of these sellers hailed from Tier-II, Tier-III, and smaller sized cities and towns such as Jaipur, Surat, Howrah, Tirupur, and Panipat, amongst other people. Flipkart mentioned the most preferred purchases have been in life style, electronics, books, and common merchandise, home, and mobiles category.
On the other hand, worth e-commerce portal Snapdeal also announced on Sunday that its all round sales volume in its very first ‘Toofani’ sale of the festive season went up by 98 per cent compared to last year. Nearly 60 per cent of its total orders came from Tier-III towns whilst close to 26 per cent orders belonged to Tier-I and Tier-II towns.