At a current press conference, star footballer Cristiano Ronaldo picked up two bottles of Coca-Cola and, with the slightest hint of derision, set them aside prior to holding up a bottle of water. The uncomplicated action sent Coca-Cola’s shares tumbling from $56.10 to $55.22 by the finish of the press conference and began a veritable social media storm. Since then, men and women have developed memes on Ronaldo’s Coca-Cola snub, dug up old videos that show him endorsing the aerated beverage and presented varied requires on the challenge – but the funniest reaction, maybe, came from unexpected quarters. Adhesive brand Fevicol made use of the controversy as an chance to build a hilarious ad that is getting applauded on social media.
Fevicol’s ad features two bottles of its common adhesive Photoshopped onto the press conference table. “Na bottle hategi, na valuation ghategi (neither will the bottle move, nor will the valuation drop),” study the caption, reiterating the brand’s guarantee of facilitating an unbreakable bond.
“Haye ni mera Coka Coka Coka Coka Coka,” Fevicol wrote whilst sharing the ad on Twitter, taking an additional tongue-in-cheek dig at the soft drink manufacturer.
Haye ni mera Coka Coka Coka Coka Coka#Euro2020#Ronaldo#MazbootJod#FevicolKaJodpic.twitter.com/lv6YWrgfxB
— Fevicol (@StuckByFevicol) June 17, 2021
The tweet has racked up more than 21,000 ‘likes’ on the microblogging platform, exactly where thousands of men and women praised the brand’s creativity.
Businessman Harsh Goenka praised it as “brilliant marketing”.
Time is an illusion, timing is an art – brilliant advertising and marketing by Fevicol! pic.twitter.com/aLzwAjaLWp
— Harsh Goenka (@hvgoenka) June 17, 2021
“Kudos to the advertising team,” wrote one particular person in the comments section.
Kudos to marketing group 💪 You guys are very best in enterprise. if #Ronaldo sits on that chair he may perhaps never ever ever get up from it 🥸🤣 he nevertheless score even though ⚽️🥅
The message is clear “Na Valuation Ghategi” that is what I adore. 💕💏#Euro2020#Ronaldo#MazbootJod#FevicolKaJod
— Shraddha Bagwe (@ShraddhaVBagwe) June 17, 2021
“Fevicol, hats off to your brilliant creativity,” mentioned an additional.
Fevicol, hats off to your brilliant creativity. And @Ogilvy_India never ever fails to delight us. It appears you each are inseparable due to the Fevicol impact. Keep entertaining us like generally. 😊🙏
— Build Your Range (@BuildYourRange) June 17, 2021
“Fevicol ads have been consistently brilliant from more than 2 decades,” a Twitter user noted.
Kudos to the ad agency! Fevicol advertisements have been regularly brilliant from more than 2 decades ❤️
— Sudarshan Kini (@kinisudarshan) June 17, 2021
Indeed, Fevicol has entertained generations of Indians with its inventive ad campaigns. Last year, their satirical dig at the dramatic exit of Duke and Duchess of Sussex — Prince Harry and Meghan — from the British Royal Family amused thousands.