Facebook has entered into a digital content material partnership with Sony Pictures Networks India (SPNI) for the Indian national cricket team’s tour of Australia. Kickstarted on 27th November, the partnership will involve exclusive video-on-demand match content material becoming showcased on Facebook Watch across 3 ODIs, 3 T20Is, and 4 Tests in relation to the stated video-on-demand match content material offered by SPNI.
“This association will enable us to offer interesting match content to a host of cricket enthusiasts and drive further engagement for the much-hyped tournament, across the Indian subcontinent,” Manish Aggarwal, head – development and monetization, digital company, Sony Pictures Networks India, stated.
The wide variety of content material will consist of match highlights, in-play moments with ideal catches, ideal wickets, and man of the match amongst other individuals and will function on Sony Sports India’s Facebook web page, enabling fans to catch up on action they missed and speak about or share the top rated moments with their pals. Facebook Watch is constructed with the belief that watching video can support people today to connect with every other extra deeply. Facebook is continuously operating towards constructing and enabling video experiences that connect people today and sports is an integral portion of constructing the social viewing practical experience on the platform.
“Facebook is committed to deepen and enhance engagement with cricket fans across the globe by bringing best in class, premium action to them in ways that ignite conversations, build connections and enhance affinity towards the sport. We are delighted to work with Sony Pictures Networks India (SPNI) to bring some of the most exciting moments from one of India’s most awaited overseas tours to cricket fans on Facebook Watch,” Manish Chopra, director and head, partnerships, Facebook India, stated.
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