Ezetap, a major payments platform, has observed that the demand for household deliveries has risen across categories which includes groceries, meals, plants, furnishings, festive buying, and so forth. With eCommerce and brick ‘n’ mortar giants stepping up their delivery enterprise, there has been a surge in digital transactions with Ezetap platform recording a single the highest achievement prices of 94% for all UPI transactions. After Ecommerce—grocery retailers, supermarkets and hospitals are the leading 3 segments which have shown maximum development in UPI transactions.
With more than 95% of UPI transactions coming from the ecommerce segment, the digital platform is seeing powerful numbers from tier II and tier III cities as nicely. Ezetap has noticed a surge in digital transactions in the final 2-3 months witnessing a dramatic shift in trends, with statistics which are even larger as compared to pre covid levels, i.e Ezetap observed a 300% jump in UPI transaction volume in October ‘20 as compared to pre-covid months, earlier in 2020.
Since the advent of UPI, more than INR 25 Billion worth of UPI transactions have already been processed through the Ezetap platform. Bangalore, Mumbai, Hyderabad, Nasik and Dehradun have seen the highest growth in UPI transactions. The new era of social distancing is making UPI one of the most preferred payment methods. Removal of MDR for merchants who use UPI has also incentivised more merchants and retailers to switch to UPI.
Byas Nambisan, CEO of Ezetap, highlighted, “As India transitions to UPI, a key friction has been the lower success rates of transactions. This is frustrating for both merchants and end consumers. This is where our platform has delivered the best experience. Ezetap platform has been fine tuned for large enterprises as well as retailer outlets. The platform’s robustness is additional validated by the truth that we have noticed more than 94% achievement prices for UPI intent hyperlink transactions.”
Bhaskar Chatterjee, Products Head of Ezetap,additional added, “We provide a extensive set of UPI-on-delivery capabilities which consist of:
- Dynamic QR codes that the merchants or delivery agents can create on request
- Pre-generated dynamic QR codes which can be printed on invoices or sent by means of e-mail
- UPI on SMS Pay exactly where a consumer can pick to spend by means of UPI by way of an ‘intent call’ to the UPI app of his/her selection
Catering to enterprise and merchants of all sizes, Ezetap supplies customised and integrated payment platforms for all types of digital payments. Ezetap presents contactless knowledge across touchpoints which includes in-shop payments, in-field collection, doorstep delivery payments, and even kiosk payments.