Amid unconfirmed reports that Salman Khan has sold the satellite, theatrical, digital and music rights of his upcoming Radhe: Your Most Wanted Bhai for a whopping sum of Rs 230 crore to Zee Studios, cinema hall owners associations have written to the superstar requesting him to release the film only in theatres on Eid 2021.
Shared by the exhibitors on Saturday, the letter urged Salman to aid the cinema hall sector through its time of struggle amid the ongoing Covid pandemic.
The letter is signed by exhibitors associations from unique components of the nation such as Uttarakhand, Assam, Tamil Nadu, Gujarat, Uttar Pradesh, Maharashtra, Madhya Pradesh, Chhattisgarh, Rajasthan Bihar, Telangana, Delhi, Dehradun and Hyderabad.
Exhibitors think that the film will be a mass entertainer like most of Salman’s Eid releases. The film can be anticipated to pull the audience into theatres, particularly through a festival like Eid, and help the struggling exhibition sector that has suffered enormous losses through the ongoing pandemic.
The letter reads: “Dear Mr Salman Khan, Hope this letter finds you properly. As you are conscious, 2020 has been a rough year for millions of people today across the nation and the ones related with India’s film exhibition sector have not been an exception. Over the final 10 months, hundreds of single screen/independent cinemas have pulled down their shutters permanently and this has resulted in the loss of livelihood for lakhs of people today who had been employed by them straight and indirectly.