In the new normal post the Covid-19 pandemic, owning one’s personal dwelling is no longer just a dream, but also a very important necessity. The new age millennials have re-defined the ideas of equal chance and gender equality, and we are seeing ladies from this segment stepping up and taking on responsibilities of producing ‘dream homes’ into reality.
Going beyond the aspect of just owning their personal properties, ladies are an growing component of the workforce in urban areas across India for them, genuine estate is an asset class that spells security, safety and higher RoI. As per a current survey, 77 per cent of ladies are now acquiring properties for finish use when 23 per cent are performing so for investment. The report also added that ladies investing in genuine estate did so following due diligence. This leads to the conclusion that ladies who invest in genuine estate are driven by the twin added benefits of capital appreciation and rental revenue.
From becoming an influencer to the crucial selection maker the adjust in perception is driven by the need to have for a secure and safe nest, which in the new regulatory regime, has been the driver for the rise of females acquiring properties. A increasing segment of dwelling purchasers due to the fact the previous handful of years, millennial ladies are progressive and threat-oriented when it comes to economic independence. This has resulted in a shift in their economic investment method the concentrate has moved from asset classes like gold or fixed deposits to genuine estate, offered elements like sense of ownership stability and healthier returns. As a outcome, this effective demographic is on rise post the Covid-19 pandemic, and this speedy development has drawn focus to the sector.
This segment reflects higher disposable revenue, portfolio diversification, which leads to need to have for a number of tax and fiscal added benefits. From reduce dwelling loan interest prices, decreased stamp duty, entitled tax added benefits as also specific women’s day deal sweeteners from developers are things which encourage this segment to take the leap and invest in their personal dwelling.
It has also prompted authorities to announce measures to incentivize the segment of ladies dwelling purchasers. The interest subvention schemes below CLSS for very first time ladies dwelling purchasers in the PMAY-U scheme is an apt instance, as is the aspect of producing it mandatory for ladies to be either co-owners or sole owners of cost-effective properties.
Recent media reports recommend that 47 per cent of ladies home dwelling purchasers are in the age group of 25-35 years, followed by 41 per cent in the 35-45 years each of these comprise the proper age groups to invest in a dwelling. Women migration to urban areas sounds prudent and follows due diligence prior to sealing the dwelling acquiring deal on grounds of accessibility and neighborhood living as important selection things.
The lady dwelling purchaser appears at sensible utility and functionality when picking residential home. The lady dwelling purchaser appears for a dwelling that spells safety, prefers mid-size apartments to cater a number of wants and evaluates the development return in the lengthy run.
For this emerging segment of ambitious female dwelling purchasers, it tends to make sense to invest in properties in integrated townships, which will make certain their comfort, comfort when they love the added benefits of neighborhood living, offered that work has most of them nest in properties away from their households. Integrated township living is embedded with needs of every day living, be it education, healthcare, higher street retail, entertainment and every day comfort, as per their life style. It also gives ‘walk to work’ possibilities, as also ‘work from home’ or ‘remote location work’ possibilities. The holistic living gives ladies dwelling purchasers a strike a chord involving in aspect of ‘work, life, play’ and enriches their normal of living in a secure ecosystem. The eco-friendly and green ecosystem epitomizes their development quotient, striking the proper balance involving mental, emotional and physical wellness. On the Women’s Day 2021, sector wishes more energy to this emerging segment and welcomes them as new ‘Home Owners’.
(Dr Niranjan Hiranandani, National President, NAREDCO)