2020 was a great reset to the simulation called life. The year came with a bunch of ups and downs, most importantly it gave humans time to reflect upon their choices and their impact on the environment.
Tashneet Singh Chadha (Harry) and Ishneet Singh, two brothers from the city of the industrial capital of Punjab (Ludhiana) came with a great idea regarding a thing that they loved and is widely used in every household daily i.e. food. They felt that there is a huge deficit in the market for authentic and unadulterated food and if it was available the price of the food items was far from reasonable.
After the lockdown was lifted they initiated their research and went to farmers across North India. Tashneet and Ishneet came up with an idea to start a movement to bring great food to the common man of India. Within a few months, they created a network consisting of farmers growing authentic and unadulterated produce. With this direct farm-to-table approach they have been able to cut down costs and provide products at great prices. Initially, They had the product they had a platform in mind to launch on, But the question was what to start with?
The answer came in the form of liquid gold, yes you guessed it right, Honey is the product they chose to start. In their own words
“Honey is the perfect product to initiate our movement. It’s used in almost every household, yet most of the world doesn’t know the actual taste of it. Large Scale brands in order to achieve quantities have somewhere or another compromised on quality”
The brothers now have around 8-10 varieties of honey procured from different stretches of India all of them are raw, authentic and responsibly resourced. They also named this movement sculpted into a brand “Embreva” which is derived from the name ambrosia that means nectar in Greek as a way to respect their first offering honey.
With Embreva they envision a future in which the food we eat is equally nutritious as it’s tasty. They have a lot of exciting projects lined up and we wish them nothing but the best for Embreva.
Shop Embreva Products at www.embreva.com