The MSME Ministry had launched an on line campaign ahead of the Diwali season to market neighborhood solutions produced by artisans and MSMEs.
Ease of Doing Business for MSMEs: The sale of khadi and other smaller and village industries’ solutions has observed a jump of practically 300 per cent this Diwali season from the year-ago period amid the government’s Vocal for Local campaign. The consolidated retail sales of solutions across 14 categories such as glass articles, fabrics such as cotton, silk, woolen, and so forth., embroidery solutions and agro solutions viz., papadum (papad), asafoetida (heeng), honey at Khadi Gramodyog Bhawans primarily based in Delhi and Uttar Pradesh from November 1 – November 14 stood at Rs 20.75 crore. This was 282 per cent up from sales worth Rs 5.44 crore through October 14-27 final year, according to MSME Ministry.
Products witnessing the highest sales development in worth terms had been glass articles with 3,300 per cent followed by agro solutions such as asafoetida, which grew 986 per cent, papad by 943 per cent, pickle 928 per cent, masala 849 per cent, and so forth. “The Ministry officials are hopeful that this increase in sales of local and traditional products will continue over the coming months, thereby strengthening the livelihoods and the earnings of a large number of people depending on them,” the ministry stated in a statement. In terms of maximum sales, the KVIC shops registered Rs 7.24 crore worth of sales for cotton fabric when readymade solutions such as khadi masks had been sold worth Rs 4.58 crore. Other best-promoting solutions had been silk fabric (Rs 3.64 crore), village sector products (Rs 3.1 crore), woolen fabric (Rs 1.05 crore), and so forth.
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The MSME Ministry had launched an on line campaign ahead of Diwali season to market neighborhood solutions produced by artisans and MSMEs. The campaign was run more than a month with videos and messages of about a dozen neighborhood solutions and processes. The flagship KVIC retailer at Connaught Place, Delhi had a maximum per day sale in its history of Rs 1.27 crore on October 2, 2019 when on October 2, 2020, the sale stood at Rs 1.02 crore. Khadi and village industries (KVI) had reported Rs 88,887 crore in their FY20 turnover of which the Khadi industry’s turnover was Rs 4211.26 crore when the majority turnover of Rs 84,675.39 crore belonged to village industries. MSME Minister Nitin Gadkari has targeted Rs 5 lakh crore turnover in the coming 5 years for KVI.