Video streaming platform Disney+ Hotstar has collaborated with MediaMath, a Demand-Side Platform (DSP) to purchase addressable media. This partnership enables advertisers and agencies to measure attain and frequency on Disney+ Hotstar’s programmatic inventory in a brand-protected atmosphere. With this supplying, brands can obtain premium inventory on Disney+ Hotstar by means of programmatic assured (PG) and private marketplace (PMP) bargains to attain India’s affluent, urban audiences through a multitude of ad formats that suit their marketing and advertising objectives.
Star & Disney India is committed to enabling marketers and agency partners to attain new and current audiences at scale and construct incremental attain, Nitin Bawankule, President, Ad Sales, Star & Disney India, stated. “By activating audience-based buying in a private programmatic environment, brands can target precise, highly engaged audience cohorts, exercise more control with transparency, and attain higher visibility of their campaigns. MediaMath offers a cutting-edge technology platform and this association will help us offer efficient programmatic advertising solutions to clients,” he added.
For Pranjal Desai, Country Manager India, MediaMath, OTT is a vital and quickly-expanding channel for driving addressability, and this association with Disney+ Hotstar aids MediaMath supply a forward-seeking, sophisticated programmatic setup. “Disney+ Hotstar has already established itself as the largest [AR4] player in the OTT space, and this collaboration has been the natural next step in making media buying on OTT a more streamlined, efficient and accountable process,” he elaborated.
Additionally, purchasers can access other options such as viewability measurement, frequency-capping, and genuine-time analytics. With Disney+ Hotstar, brands will be in a position to attain India’s affluent, urban audiences through a multitude of ad formats that suit their marketing and advertising objectives. According to the business, the platform’s huge attain and sharp targeting alternatives extend an extraordinary chance for brands, particularly regional players, to attain the appropriate audience whether or not on reside sports or entertainment. “Having tried out programmatic campaigns on the Disney+ Hotstar Marketing Platform recently, we are extremely pleased about the scale and targeting options that it offers us. I am confident that it can serve our various marketing goals effectively,” Umesh Krishna, director – marketing and advertising, Swiggy stated.
: Advertising in print most trusted by shoppers: ASCI – ISA Report
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