On Tuesday, the telecom sector regulator also asked telecom companies (telcos) to comply with the earlier directive of instituting the new Digital Content Authorization (DCA) and intimate the updated status on actions taken within the next 30 days.
These UTMs have been on Trai radar due to sending users messages having fraudulent links and telephone numbers, which entrap customers into sharing their critical information.
While telcos have implemented such detection systems, according to their suitability and feasibility, the UTMs are continuously evolving new techniques to send UCC, and the current detection systems are not fully capable to deal with the issue, Trai said.
Given the sheer volume of complaints against incessant promotional calls and texts sent by businesses, the deadline will not be extended, officials had told Business Standard.
DLT platforms are digital systems for keeping and managing the record of sender IDs and templates run by telcos. Businesses need to register on DLTs by submitting relevant details and get access to exclusive headers and message templates — keywords denoting a business or brand that pops up when a phone user receives a message.
In its latest direction, Trai said telcos have also been directed to share intelligence using the DLT platform.