Delhi Capitals has brought JSW Group on board as the team’s Principal Sponsor for the years 2021–2023. As a element of the association, the JSW insignia will be sported on the front of the team’s jersey and complemented by in-stadia branding of the diverse JSW solution portfolio through the tournament. “We share the same ethos and philosophy, and that makes our franchise one of the most formidable brands in the IPL,” Kiran Kumar Grandhi, chairman and co-owner, Delhi Capitals, stated.
Both brands stand united in their pursuit of excellence, and share an outright vision that revolves about continuously striving to accomplish new heights and getting ‘Better Everyday’. With a minimum committed association for 3 years, the JSW Group also continues to raise its brand worth by empowering and partnering sports properties in India. The company’s other associations also involve the principal sponsor of their football club, Bengaluru FC, developing one of Asia’s most respected Olympic Training Institutes, Inspire Institute of Sport and supporting an more than 50-member Olympic Sport Athlete portfolio that contains Wrestling World Champion Bajrang Punia, Junior Javelin World Champion, Neeraj Chopra and Olympic Medallist Sakshi Malik.
IPL continues to attract the world’s very best talent from the sport, creating it a globally respected and aspirational brand, attracting a quantity of national brands with a international recall worth, Parth Jindal, co-owner, Delhi Capitals, and managing director, JSW Cement and Paints, Founder Inspire Institute of Sport and director, JSW Sport, stated. “While the league sponsorships consisted of a number of new age enterprises from the Tech space, they were complemented by well-established national brands such as ourselves. This varied combination of brands is a testament of how the IPL as a single platform provides the best outreach into a very diverse demographic,” he added.
The US$ 12 billion JSW Group is co-owner to the Delhi franchise, Delhi Capitals and was also Principal Sponsor for the group in the 2020 edition of the IPL. The IPL and the IPL brand has weathered the pandemic storm, and effectively ensured that brand worth creation continues, Jayant Acharya, director – industrial, marketing and advertising and corporate tactic, JSW Steel, added, “At the close of the IPL in 2020, through our advertising mix on TV and digital, JSW Group reached out to more than 125 million of our audiences which made a strong case for the extension of this association. We also achieved strong growth in our brand awareness scores driven slowly by our association.”