The domestic industry for tablets recorded an about 15% annual development in shipments in 2020 calendar year, just after 4 consecutive years of lacklustre functionality.
“India tablet market recorded 14.7% y-o-y growth with shipments totalling 2.8 million units in 2020. It was a year of growth after declining for four consecutive years, mainly aided by the increased utility of tablets to support e-learning demand,” IDC stated.
Consumer shipments reported an exceptional 59.8% development more than 2019. However, industrial shipments declined by 14.3% y-o-y as a handful of government projects have been postponed to 2021, it added.
On the cost points and demand situation, IDC stated, “Demand remains centralised to the budget segment with $100<$200 contributing to more than half of total tablet shipments in India. Market above $300 also witnessed an impressive growth of 72.3% y-o-y, supported by strong shipments of Galaxy Tab S6 Lite and iPad 10.2”.
According to sector players, tablets witnessed a revival final year as individuals employed it for on line education and content consumption. Further to capitalise on the pent-up demand in the industry in the course of October-December 2020, vendors supplied appealing discounts and competitive cost points. In 2020, tablets emerged as a loved ones device.
The industry study firm stated Lenovo maintained its lead in the domestic tablet industry with a 6.6% development in its shipments more than 2019. It also reported its largest customer year with a 153% y-o-y development in 2020. However, the corporation witnessed a 15.1% decline in its industrial segment.
On the other hand, Samsung was the prime gainer in 2020 as its sturdy handle on element supplies helped to obtain a 13-percentage point jump in industry share. Also, the corporation managed to stay at the prime spot in the customer segment with shipments increasing 157% more than 2019.
“Apple replaced iBall for the third position as it witnessed a 13% y-o-y growth in its shipments. Apple struggled with stock availability throughout the year. However, with their new launches, it was able to gain the crucial segment share in the second half of the year,” IDC added.
iBall dropped to the fourth spot as it saw a 69.9% y-o-y decline in its shipments. The vendor primarily struggled in managing the supplies in the course of the pandemic that forced the vendor to have damaging development in each segments, when Huawei ranked fifth for the complete year of 2020 as shipments tripled from the earlier year. The on line traction with the appropriate cost points helped the vendor clock an impressive development.