Big surge in demand for solutions in the men’s grooming category spanning, not just metro cities such as Delhi but Tier 2 cities as properly! Urban Company has witnessed a 5 instances raise in the men’s grooming category given that April 1, indicating a 250% raise in the Spa and Massage category. The firm confirmed to The The Spuzz Online that there has been a substantial 5 fold raise in the men’s grooming category given that April 1, with spa and massage solutions becoming pegged as the most preferred category suitable now.
Mukund Kulashekaran, SVP, Urban Company told The The Spuzz Online, “Although most people are still confining themselves to their homes, the need to be relaxed and well groomed at all times remains unchanged. Given the locking working hours, rising stress and anxiety, people prefer to be indoors even to unwind. As a result, Urban Company has now witnessed a 250% rise in requests for massage services during the past few months.”
He adds, “The maximum requests for groom in the men’s category have come from Delhi, Mumbai, Bengaluru and Kolkata. There has also been sharp spurt in bookings from tier 2 cities such as Pune, Ahmedabad, Jaipur, Lucknow and Visakhapatnam. We have noticed that 22 per cent bookings are from females seeking services on behalf of men.”
Over the final couple of years, trends indicate that Indians have been spending substantially additional on beauty connected solutions than ever prior to and this was anticipated to double in the coming 5 years. This trend has been most notable amongst Indian guys as various reports had earlier pointed this out.
No doubt, India’s booming beauty business enterprise took a really serious hit when the Coronavirus pandemic struck the way it did in 2020. While human behavior and interactions have been forced to transform following the outbreak, the demand for beauty solutions have witnessed a whopping uptick.
Notably, the uptick in demand with regard to the men’s grooming category given that April 1 has benefited various entities in the beauty and individual care segment.
Given the trouble of preserving the strictest requirements of hygiene, various reports had earlier pegged that the Indian beauty salon market had been estimated to be about Rs.10,000 crores prior to the pandemic struck. It is also estimated that the salon and spa business enterprise with each other account for 31% of the total size of the beauty and wellness marketplace.
Due to the lockdown, beauty salons have been closed and have only just opened. In most neighbourhoods, it is nonetheless not completely reopening. Several branded and properly identified spas are however to get started functioning or are not seeing the exact same pre-Covid level of business enterprise as usual.
Now that the beauty salon business enterprise has began in a controlled atmosphere and adhering to strict security protocols, prospects are gearing up for the new normal.
New solutions of operating and interacting with prospects have been place in spot. Touch is inevitable for beauty treatment options such as facials, massage, threading, waxing, and so on. However, all salons are mandated to comply with strict protocols to instill self-assurance in prospects. While footfalls at beauty parlours are pegged to be down by 40% to 50%, there is
According to Mukund Kulashekaran, SVP, Urban Company, “One in every five users requested a massage service at home in the last two months itself. Whereas a majority of bookings are for haircuts, the demand for head-and-shoulder massage alongside shaving and beard trimming have also increased. The convenience of staying at home has led to this recent surge in demand for the massage and salon categories. Therefore, in the upcoming months, we expect more demand.”
Clearly, as additional people today continue to keep at property, the demand for salon solutions in the security of their homes is anticipated to raise in the coming months.