Citroen has cemented its arrival in India. The French automaker has opened its very first dealership with more scheduled to be introduced quickly. Its very first car or truck in India will be the C5 Aircross SUV.
The wait is more than. Citroen is prepared to take on the Indian market place with its very first retail showroom in the nation. The very first “La Maison Citroen” which implies “The Home of Citroen” dealership in India is prepared for operations in Ahmedabad, Gujarat. These new “La Maison Citroen” notion dealerships had been unveiled at the 2017 Paris Motor Show have been opened in more than one hundred areas worldwide, India has now received its very first. The new dealership is situated on the Sarkhej – Gandhinagar Highway in Ahmedabad. The dealership has been readied ahead of the unveiling of the brand’s very first model for the Indian market place.
The very first dealership is spread across 4,000 square feet. The show region will be supplemented by a test drive fleet and an soon after-sales workshop. The facade of the dealership capabilities a giant screen to attract passers-by. The interior of the dealership will function a organic wood finish and colourful inscriptions. In addition, the facility will also marry the sense of physical touch with modern day digital technologies for an immersive encounter.
Roland Bouchara, SVP, Sales & Marketing, Citroën India, mentioned “The showroom will have numerous screens, debuting the ATAWADAC (AnyTime AnyWhere AnyDevice AnyContent) and Phygital ecosystems in India, allowing customers to explore and sample the Citroen brand, products and services seamlessly. This includes not just cars but also merchandise as well as vehicle customisation. “La Maison Citroën” is a international retail notion that has gained significantly repute and praise from content Citroën prospects worldwide.”
Citroen India will unveil its very first item — Citroen C5 Aircross SUV on February 1, 2020. The SUV will be launched in the very first quarter of 2021. The Citroen C5 Aircross will be a rival to the Hyundai Tucson, Jeep Compass, Tata Harrier and the MG Hector. However, the C5 Aircross will be a model which will be locally assembled rather than manufactured, which means that it is most likely to draw a premium pricing. Subsequently, a new Citroen model will be introduced in the Indian market place each and every year till 2023. These models are confirmed to be manufactured in India with heavily localised manufacturing. Citroen will introduce the brand with the C5 Aircross, but will start introducing more volume items in the B and C segment quickly soon after.
The Ahmedabad dealership is the very first of 10 touchpoints Citroen plans to open in the Indian market place. The brand will target key cities in India with this “Phygital” format, with additional expansion plans in the second phase.
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