PSU miner Coal India (CIL) is reorienting its marketing and advertising plans considering that the demand from the energy sector, its key customer, is however to completely resurge. “We are concentrating our efforts on non-power consumers to expand our sales volume. Till there is demand resurgence from power sector we shall follow this, which is helping us,” mentioned a senior executive of the firm.
The non-energy shoppers are displaying a tendency to lift far more coal. CIL’s provide to this sector has risen to 12.3 million tonnes in November this fiscal compared to 8.4 mts in the course of November final fiscal, registering a 46% development. The non-energy sector’s lifting accounted for 24% of the month’s total despatch at 51.3 mts. The non-energy sector predominantly consisting of cement, sponge iron, captive energy plants and a host of other industries, progressively consumed 80.6 mts up to November, a development by 14%.
The typical loading per day to the non-energy sector in the course of the month marked a steep 59% development at 40 rakes per day against 25 rakes the very same month final year. The total rake loading in the course of the referred month went up by 20% as CIL loaded 264 rakes per day against 220 rakes in the course of November final fiscal.
The energy plants are regulating their lifting and are not adhering to their earlier placed programme for rakes. Around 83 energy plants have regulated lifting of coal in November, of which 26 have significantly lowered their programme placed for rakes against their entitlement. The remaining 57 have not filed their programme for rakes major to a demand stagnation for the month, a CIL spokesperson mentioned.
The country’s energy sector is stocked with 37.4 mts of coal, enough for 22 days. But CIL is riding on a stockpile of 53.5 mts, which suggests a combined stock of 91 mts is accessible in the method, enough to meet any demand surge. After a 14% spurt in October, supplies to the energy sector has come down to flat development in November at 39.1 mts.
However, CIL’s all round off-take went up by 8% in the course of November this fiscal compared to the very same month year ago.
The PSU’s offtake at 51.3 mts in November this fiscal was a 3.8 mts boost compared to 47.5 mts in the course of the very same month final fiscal. Production at 51.7 mts in the course of the referred month clocked a development of 3.3% with 1.7 mts uptick in absolute terms. Mahanadi Coalfields with 19.7% development and Central Coalfield with 10.3% development led CIL’s all round development for the month.