Cashfree Payments acquired Zecpe, a one-click checkout company, in February this year. With the rebranding exercise, Ecom360 aims to address a broader set of core problems that D2C businesses face.
D2C businesses face issues such as complex checkout, lack of order tracking, inventory management hurdles, and returns on cash-on-delivery (COD) orders.
The company added that D2C businesses lack the capability of a “refined e-commerce journey” that Indian customers who shop online are familiar with.
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Cashfree Payments works with over 300,000 businesses with payment collections, vendor payouts, wage payouts, bulk refunds, expense reimbursements, loyalty and rewards.
“We are excited to introduce Ecom360 to D2C merchants in India, providing a comprehensive solution to address all their end-to-end growth challenges,” said Akash Sinha, CEO and Co-Founder at Cashfree Payments, adding that the company aimed to revolutionise e-commerce for businesses.