Carl Pei’s Nothing on Tuesday announced that it will launch its 1st item, the Ear 1 actually wireless (TWS) earbuds in June. The item is anticipated to release globally and in India at about the very same time, provided Nothing’s ongoing India push that saw the brand not too long ago employ ex-Samsung VP Manu Sharma as its vice president and common manager and former technologies journalist Megha Vishwanath as PR manager for its India operations.
The Ear 1 will possibly develop on the notion item — Concept 1 — that Nothing showed off in March at least as far as positioning and concentrate are concerned. Nothing had hinted that the final item — Ear 1 — may possibly look various from what was shown back then. Today’s announcement is thin on item design and style as properly as function set, alternatively it is heavily loaded with advertising and marketing mumbo jumbo like “stripped-down aesthetics” that apparently echo the brand’s “raw ambition to change the market” that is seemingly “begging for differentiation”, once more, in line with its Carl Pei-ish advertising and marketing strategy — one thing that lone-term OnePlus fans will relate to.
Still, you can make a handful of assumptions and guesses basis of an image shared by Nothing accompanying the announcement. The Ear 1 TWS earbuds may possibly have a piston-style bud and a lengthy stem sort of like the AirPods, in sharp contradiction to the Concept 1’s tobacco pipe-like aesthetic. Nothing has previously confirmed that its 1st TWS earbuds will have a minimalist design and style without having any “unnecessary branding” on the surface so that need to keep place in the final version set to launch in June.
| Carl Pei’s Nothing reveals ‘Concept 1’ TWS earbuds with a transparent design and style
Nothing is reiterating after once more that these earbuds will be aspect of a larger, more diverse portfolio of hardware merchandise that it will launch in the days to come. “The earphones market will provide a fertile backdrop as we strengthen our capabilities and prepare to enter new product categories,” the brand stated in a statement adding that the earphones market place is “a space where we can elevate design and deliver value from day one.”
The greatest visions are not realized with the flip of a switch, but alternatively by means of numerous smaller successes. @Nothing Ear 1 is just the commence: https://t.co/RlKZFywxMN pic.twitter.com/JOejeNf634
— Carl Pei (@getpeid) May 11, 2021
London-based Nothing has some of the most prominent firms and figures backing it currently. The brand has secured $7 million seed financing from iPod inventor Tony Fadell, Reddit CEO Steve Huffman, Twitch co-founder Kevin Lin, YouTuber Casey Neistat, an undisclosed quantity from CRED founder Kunal Shah, and an additional $15 million in Series A funding led by Alphabet VC arm GV (formerly Google Ventures). It has also opened the platform for its tech-enthusiast neighborhood so it could ‘be part of Nothing’ and aid develop its future merchandise. Needless to say, there’s a lot of excitement about the Ear 1 to see how Carl Pei channels his thoughts and power and whether or not there will be similarities with OnePlus in particular about pricing.