Carl Pei’s customer tech business, Nothing, stated on Tuesday (June 29, 2021) that it will launch its debut solution, the Ear 1 genuinely wireless earbuds on July 27. The solution will launch in India at the similar time as worldwide markets. “On Tuesday 27 July 2021 at 18:30 IST we will be revealing the first device in our ecosystem, true wireless earbuds Nothing Ear 1,” Nothing stated in a press release.
Nothing had confirmed in May that it will launch the Ear 1 globally in June but the launch was later postponed as there have been a “few things left to finalise” as per a tweet by Pei. The former OnePlus co-founder had stated the launch will take location a “bit later this summer.”
For its India distribution and sales, the business has tied up with Walmart-owned Flipkart.
| Nothing says India an ‘important’ market place as business partners with Flipkart for Ear 1 TWS earbuds launch
“For the upcoming launch of Ear 1, we are excited to partner with Flipkart as we mark Nothing’s entry in India.,” Manu Sharma, Vice President and General Manager, Nothing India had not too long ago stated, adding “Flipkart’s pan-India supply chain will be instrumental in reaching Nothing customers and delivering a superior end-to-end product experience, which is very important to us.”
Nothing has briefly teased the Ear 1 and shown off a notion render sharing its minimalist design and style philosophy with the world. The solution will come devoid of any “unnecessary branding” on the surface, it has stated, alternatively it will have “stripped-down aesthetics” that would apparently echo Nothing’s “raw ambition to change the market” that is seemingly “begging for differentiation.” But it is however to share more. More concrete particulars to be precise.
Nothing has reiterated time and once more that the earbuds will be element of a larger, more diverse portfolio of hardware items that it will launch in the days to come. “The earphones market will provide a fertile backdrop as we strengthen our capabilities and prepare to enter new product categories,” and the earphones market place will be “a space where we can elevate design and deliver value from day one.”