Carl Pei has announced his next venture and it is officially called Nothing—literally. Nothing calls itself a “new forward-thinking consumer technology company based in London” and while that in itself doesn’t reveal significantly detail, I am confident, quite a few would be glad just by the reality that the former OnePlus co-founder is not leaving the planet of customer tech just however. His forward-considering strategy in the customer tech space also appears nicely intact which is to say, ‘Nothing’ holds a lot of promise—and possible.
“It’s been a while since anything interesting happened in tech,” Carl mentioned in a statement adding, “it is time for a fresh breeze of change.”
Under Carl’s leadership, Nothing will work to “remove barriers between people and technology to create a seamless digital future,” by means of clever devices. What type of clever devices specifically, we can not say for confident however, although it is confirmed that Nothing will launch its initial clever devices in the initial half of this year, so it will not be lengthy just before we get started seeing more facts get started to trickle in.
An exciting point to note is that some of the words that Nothing—and by extension Carl—is applying to seemingly tease its upcoming goods sound a lot like—or at least they echo equivalent sentiments—what has currently been mentioned (and performed) by a particular corporation named ‘Essential’ which was founded by Android creator Andy Rubin.
“We believe that the best technology is beautiful, yet natural and intuitive to use. When sufficiently advanced, it should fade into the background and feel like nothing.”
True, it is all speculation for now, but quite a few in the business have speculated that ambient computing is the future. Essential primarily attempted to toy about with that idea, till it couldn’t, and shut shop. If Nothing is certainly searching to go down that road, it would nonetheless be a danger, but once again, a danger worth taking. It would be exciting to see what shape and course Nothing requires going forward, in this or any other regard.
Today’s announcement comes shortly just after Carl and group received a $7 million round in seed funding in December 2020 from iPod inventor Tony Fadell, Reddit CEO Steve Huffman, Twitch co-founder Kevin Lin and YouTuber Casey Neistat. CRED founder Kunal Shah has also invested in Carl’s new venture.