Ease of Doing Business for MSMEs: Days ahead of its Big Billion Days sale, Walmart-owned Flipkart on Thursday stated it is connecting more than 5,000 offline branded retail shops from more than 300 cities in India to its marketplace. The shops operating in style, huge appliances, mobiles, and customer electronics segments will leverage Flipkart’s assistance to expand their enterprise this festive season. The organization stated the programme, which it piloted late last year for the style vertical, has been capable to add 3 more categories viz., huge appliances, mobiles, and customer electronics. Flipkart has aimed at onboarding 10,000 branded retail shops on its marketplace by the finish of the year.
“Today, we are proud to facilitate PAN-India consumer market access for over 5,000 branded retail stores, which enables them to embrace opportunities driven by the best technology. We look forward to scaling this programme over the next few months,” stated Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group in a statement.
Flipkart had announced dates for its annual festive sale from October 7 to October 12 last week but had preponed it to October 3, a day prior to its arch-rival Amazon’s Great Indian Festival sale was scheduled (October 4, 2021). However, Amazon as well had later revised date for its annual sale and preponed it to October 3 to take on Flipkart.
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In the run-up to the occasion, Flipkart had lately announced a separate marketplace model named Flipkart Xtra to offer you versatile earning possibilities to men and women, service agencies, and technicians. The aim has been to increase Flipkart’s provide chain for delivering orders quicker this festive season. The app, stated Flipkart, was an extension to its alternate delivery models that incorporated the Flipkart Kirana programme. The programme had fulfilled 10 million shipments throughout last year’s sale. This festive sale, more than 1 lakh kiranas, and general more than 3,75,000 sellers from across India will be promoting goods on Flipkart. The organization is aiming to have a total of 4.2 lakh sellers on its platform by December 2021.
On the other hand, Amazon’s more than 8.5 lakh sellers like more than 75,000 regional shops from 450 cities and other sellers below different Amazon programmes such as Amazon Launchpad, Amazon Saheli, Amazon Karigar would be promoting on its marketplace this festive sale. As per a survey by Amazon carried out by Nielsen among August 30 and September 9, 2021, 78 per cent of 1,965 sellers surveyed are hunting to connect with new buyers when 71 per cent are expecting a jump in sales.