“A projector is an addition to the TV at home right now. For the first time, we will have projectors replacing at least large size TVs at home, in many of the settings, especially the living room,” Rajeev Singh, Managing Director, BenQ India told TheSpuzz Online.
The ultra-quick throw laser projector comes with an anti-light reflection screen, which signifies that it absorbs the light coming from the leading and reflects the light coming from the bottom, producing it beneficial across distinct lighting situations. Put merely, there is no will need to dim the lights when making use of it.
“I think it will change the way projectors are used at home.”
The projector marketplace, even though it is nevertheless far from becoming mainstream, is developing steadily in India. Even more so in the final one year. It is one of these emerging item categories that is seeing a steep rise in recognition in spite of Covid-led disruption, and going forward, it is set to turn out to be even more fascinating, Singh stated.
“A lot of people are buying “home” projectors now, mainly because they can definitely use it more because they are spending more time at dwelling. Options outdoors are restricted. And once more, issues are not going to go back to the identical standard situation in the next couple of years, mainly because of the modify of habits in the wake of the pandemic. I consider there will be a huge modify taking place in the use of projectors at dwelling, and it will continue to be like that.”
There is developing demand for 4K projectors and a new category of “portable” projectors is evolving simultaneously.
BenQ specialises in show technologies. It is at the forefront of visual practical experience, anything it likes to get in touch with “Visuality”, with 3 distinct item lines – monitors, interactive flat panels and of course, projectors. The pandemic has come as a blessing in disguise, Singh stated, ushering in a new era of sorts for the corporation wherein for the initial time in its history, B2C business enterprise surpassed B2B sales.
“Almost two thirds of our business was B2B before the pandemic. Now, almost 80% of our business is B2C. Our entire buying demand has shifted to the consumer segment, however, that has been a big plus for us, because the demand has been so humongous that overall, we are doing much more business now as compared to before pandemic,” Singh stated.
Projectors are acquiring fascinating no doubt, but most of them are also very high priced, anything that could play spoilsport for BenQ’s vision to accelerate the category.
“The reason for that is, there is very heavy duty on projectors. So, if you talk about high-end home projectors, there is a 10% customs duty and there is a 28% GST. That is almost 40% taxation.”
And the existing size of the marketplace is so smaller – apparently, significantly less than 300k units are sold each year – that producing in India does not make sense for now.
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“In India, the market penetration for devices like smartphones and TVs is big and it is very deeply penetrated, but market size for projectors is still not big enough. That is one of the main reasons why Make in India is not commercially viable (for projectors),” Singh stated.
Changing customer way of life and demand, fuelled by some of the new-age initiatives that BenQ is taking, for instance, producing its solutions also obtainable from Reliance Digital and Croma, ought to speed up the momentum even though. At least, that is what BenQ would be hoping.