Till the finish of December 2020, about 39,000 units of the Glanza have been sold, and 7,000 units of the Urban Cruiser, according to TKM.
On June 6, 2019, Toyota Kirloskar Motor (TKM) forayed into the premium hatchback segment with the Glanza—the rebadged version of Maruti Suzuki Baleno, and the initially model exchanged beneath the international collaboration involving Toyota Motor and Suzuki Motor. On September 23, 2020, TKM launched the Urban Cruiser SUV—the rebadged version of Maruti Suzuki Vitara Brezza. A year and a half later, more than 46,000 shoppers have purchased these two vehicles.
Naveen Soni, senior vice-president, Sales & Service, TKM, says that, hopefully, by the finish of January 2021, TKM will have sold more than 50,000 units of each these models.
Even although the Indian buyer knows that these are rebadged and re-engineered Maruti Suzuki vehicles, “she is able to enter the Toyota family at a lower price point,” adds Soni. “It means that there are thousands of customers who wanted to buy a Toyota from a Toyota dealership at that price point.”
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Till the finish of December 2020, about 39,000 units of the Glanza have been sold, and 7,000 units of the Urban Cruiser, according to TKM.
“Most of them are first-time Toyota buyers,” says Soni.
At the exact same time, with more than 46,000 units sold, TKM has created a understanding set necessary to succeed in entry-level hatchback and SUV segments. “It has taught our dealers how to deal with this class of customers, and helped us gain insights into the growing premium hatchback and sub-4 metre SUV segment,” adds Soni.
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