The ongoing element shortages and in depth Covid-induced restrictions in numerous regions of Europe and Asia hit smartphone shipments in the second quarter of 2021. Global shipments fell 7 per cent on quarter in April-June, according to the most up-to-date Counterpoint Market Monitor information. The shipments have been 19 per cent greater on year as greater vaccination prices in important economies prevented the will need for clampdowns equivalent to the year-ago period.
Xiaomi was the greatest gainer in the June quarter, clocking an 8 per cent sequential development in shipments. Its on-year shipments grew a whopping 98 per cent, backed by robust demand for the Redmi Note 9, Redmi 9, and Note 10 series. Sales of the Mi 11 series smartphones in the premium segment was also robust. Xiaomi accomplished its highest-ever Q2 income in the smartphone segment, backed by a robust mix of reduced-to-mid and premium handsets. The Chinese brand shipped more than 50 million units on its way to becoming the second-biggest brand in the world.
Apple shipped 48.9 million units in Q2 — 18 per cent reduced on quarter but 30 per cent greater on year — on robust demand for the iPhone 12 series recording its highest second-quarter income share at 41 per cent. Apple’s provide chain was also insulated from the element shortage, which aided its 52 per cent income improve.
Samsung, on the other hand, shipped 57.9 million units in the course of the quarter — a decline of 24 per cent sequentially, when the on-year development figure stood at 7 per cent. The income also declined 30 per cent on quarter, but was 7 per cent greater on year as the chip shortage hit the Korean business. A shift in the company’s focus to the premium segment from mid-variety devices in numerous regions hit hardest by the chip shortage and provide-chain disruptions also slowed its development.
Shipments of Oppo handsets fell 12 per cent on quarter to 33.6 million units, when marketplace share fell to 10 per cent from 11 per cent in January-March. However, a robust functionality in the Chinese marketplace helped its on-year development register a 37 per cent improve. Vivo shipments also fell 8 per cent on quarter, when developing 44 per cent on year to 32.5 million units. The Chinese came to Vivo’s help as nicely, with the business retaining its best position for the second successive quarter.
Among the other important original gear makers, Realme, OnePlus, and Lenovo recorded the quickest development. OnePlus shipments rose 170 per cent on year, primarily due to the good results of its Nord N series phones in North America and Western Europe. Realme’s 135 per cent on-year development, on the other hand, was backed by the Chinese marketplace and its expansion into Southeast Asia with the C-series. Lenovo grew 110 per cent as the Moto E7 Plus and the Moto G Play 2021 witnessed robust sales in Latin America and North America, respectively.