The management indicated that Good Knight (GK) Gold Flash (launched in Feb 2020) has received encouraging response and is driving premiumisation /upgrade from burning formats.
Key takeaways from contact with Sunil Kataria, CEO-India and SAARC. GCPL expects HI portfolio to provide higher single-digit to low double-digit development on normalised basis. Encouraging response to GK Gold Flash and NPD pipeline inspire self-confidence, GCPL is gaining share at mass as properly as premium finish in the soaps category, hair colors witnessed a v-shaped recovery lately, thrust on Protekt, Proclean, air care and fabric care is in line with the vision to transform into an HPC organization with presence across 10 segments as against 4 a year ago. Maintain ADD. Sustainable trends in hygiene category beyond Covid. The management indicated that the hygiene category can be classified into two formats core hand hygiene. Hand wash penetration in India is up to about 34% from 19% in the previous 8-9 months (but for Covid, it would have taken 5 years for handwash to cross 30% penetration). This category will continue to develop at a healthful price even if penetration comes off a bit following Covid, new categories (sanitizer and disinfectant sprays). These merchandise witnessed an abnormal spike in the course of Covid. Sales have began to come off sharply but it may well nevertheless settle at a decent threshold level as compared to virtual non-existence of this category pre-Covid.
Home Insecticide (40% of India business enterprise). The management indicated that Good Knight (GK) Gold Flash (launched in Feb 2020) has received encouraging response and is driving premiumisation /upgrade from burning formats. In Nov 2020, GCPL launched GK Smart spray (multi-insect killer spray) at Rs 199/150 ml (700 sprays) in Andhra Pradesh. Per management it is the only complete and comprehensive answer of HI, globally. It has the longevity of the electric/ burning format and intensity of aerosol. GK Smart spray is a liquid spray (non-gas formulation) that offers immediate relief from mosquitos and its impact lasts for eight hours. In addition to these launches, GCPL is working on two disruptive launches (in 6-8 months) to accelerate category trials.