Ease of Doing Business for MSMEs: Amazon India, which has about 8 lakh sellers on its marketplace, on Sunday mentioned more than 84,000 compact and medium sellers received orders in the course of the 3-day (July 2-4) Amazon Small Business Days sale occasion. The sale was hosted by Flipkart’s arch-rival to allow sellers to bounce back from Covid-associated disruptions. Amazon mentioned 68 per cent of these sellers have been from non-metro cities when 7,500 sellers had received their highest single-day sale in the course of the occasion – up by more than 2.8X from earlier Small Business Days organised in December 2020. Moreover, the quantity of sellers who grossed more than Rs 1 crore in sales improved 6X from December 2020 occasion. The leading-promoting merchandise integrated meals processors, organic honey, laptop tables, weighing scales, Bluetooth earphones, and more.
“We hosted Amazon Small Business Days and extended the event from a single day to three days to help generate more business for our sellers and help them bounce back. We are humbled by the customer response to the event as 84,000+ sellers, including 1700 small local offline shops, received at least one order during the event,” said Pranav Bhasin, Director, MSME & Selling Partner Experience, Amazon India in a statement.
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1,700 compact neighborhood offline shops, below the Local Shops on Amazon programme, have been based across 125 cities. Under the Amazon Launchpad programme, more than 750 launchpad sellers received orders from clients when below the Amazon Karigar initiative, more than 3,400 new merchandise have been added by Karigar sellers, and more than one hundred Karigar sellers saw a development of 2X and more than 40 sellers saw a development of 5X. Through its females seller programme — Amazon Saheli, 21 new Saheli sellers had launched 8,000 new merchandise.
Amazon had mentioned in April this year that it has cumulatively digitised 2.5 million MSMEs in India because its India foray in 2013 when its cumulative e-commerce exports by more than 70,000 MSMEs by means of Amazon Global Selling stood at more than $3 billion that helped churn out close to 1 million direct and indirect jobs in India, Amazon had mentioned in April this year. The organization had last year in January announced a $1 billion investment to digitise 10 million Indian MSMEs more than the following 5 years.