Ease of Doing Business for MSMEs: Ahead of Prime Day, Flipkart’s rival Amazon India Thursday announced the launch of fulfillment centres referred to as Multi-Seller Flex (MSF) operated by third-party service providers who are neighborhood entrepreneurs. Amazon mentioned it would companion with neighborhood entrepreneurs beneath the programme to provide sellers in Tier-II and beyond towns with storage for their inventory and processing of client orders though Amazon will provide shipping and logistics help for seller shipments. Amazon added sellers would be in a position to engage neighborhood entrepreneurs to send their items to the nearest MSF centre and make them out there to consumers and would also allow “sellers to save on transportation costs associated with sending products to the Amazon Fulfilment Centres (FCs) outside their city.”
The programme would enable such sellers “to earn a Prime badge for their listings. Sellers using MSF will benefit from this launch with access to millions of Prime members,” Amazon mentioned ahead of its Prime Day on July 26 and 27. “With a higher number of sellers joining ecommerce from tier 2 and below cities, we are partnering with third-party service providers who can benefit from the revenues they earn for owning and operating Multi-Seller Flex sites. The launch of MSF will also reduce the time to launch sellers’ products on the marketplace significantly and will also help in eliminating significant operational costs. These benefits can help support and drive the digitization of SMBs that seek to access and service a wide customer base through the online marketplace,” mentioned Srikant Sreeram, Director, Seller Flex at Amazon India in a statement.
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Local entrepreneurs, according to Amazon, would be in a position to produce additional revenue streams by engaging with sellers and join other Amazon applications like Amazon Easy to provide assisted purchasing practical experience to consumers or set up Amazon Digital Kendra – a brick and mortar resource center to provide MSMEs with the chance to understand about added benefits of e-commerce. Over one hundred SMEs including startups and brands, females entrepreneurs, artisans and weavers would be launchin over 2,400 new items across categories though more than 75,000 neighborhood neighbourhood offline shops on Amazon will make their Prime Day debut.