Ease of Doing Business for MSMEs: Sellers on Amazon in India would now have access to intellectual home authorities and law firms to defend their brands and fight counterfeit goods. Jeff Bezos organization on Sunday expanded its Intellectual Property Accelerator (IP Accelerator) Program accessible in the US, Europe, Japan, Canada, and Mexico to India for sellers who are also brand owners like tiny and medium-sized to safe their trademarks, defend their brands and tackle infringement on Amazon.in and Amazon web sites globally. Fake e-commerce goods has been amongst the most significant challenges for the on-line retail market place globally. As of 2020, annual worldwide retail sales losses from counterfeiting in the clothes segment had been $31.2 billion followed by $12.1 billion in pharmaceuticals, $5.5 billion in cosmetics and private care, and so on., as per Statista. Amazon presently has more than 8.5 lakh sellers in India.
Obtaining a trademark registration with the Intellectual Property India, Trademarks Registry (IN TMR) might take as extended as 18-24 months and tiny sellers might discover it time-consuming and difficult complicated to go by means of the approach on their personal, Amazon stated in a statement. “Establishing IP rights is essential for businesses of all sizes to differentiate their products, earn customer trust and grow their business. However, the process can be complex and time-consuming, leading to a lot of businesses dropping off along the way,” stated Pranav Bhasin, Director, MSME & Selling Partner Experience, Amazon India.
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Amazon would also provide an alternative for SME sellers to avail of Amazon.in’s brand protection services to defend and handle their brand and IP on the marketplace ahead of their trademark is officially registered. Amazon stated that it aids sellers by means of programmes such as Brand Registry, Transparency, and Project Zero, which use machine mastering and automated systems to weed out possible counterfeits from the marketplace.
IP Accelerator was launched in the United States in 2019 and was pilot-launched in India in 2020. So far, six IP law firms have signed up to be service providers beneath the accelerator programme like Hasan and Singh, Lexorbis, Sujata Chaudhri IP Attorneys, Amitabha Sen & co., Remfry & Sagar, H K Acharya & Company. The accelerator can be accessed by sellers on Amazon.in Service Provider Network (SPN) and wouldn’t have any “additional cost” in accessing IP Accelerator firm listings on SPN.
The parent organization Amazon in its initial Brand Protection report in May this year had stated that it blocked more than 10 billion suspected negative listings ahead of they had been published in its retailers. It also claimed that it detected and seized more than 2 million counterfeit solutions that had been sent to its fulfillment centers, ahead of the products had been sent to clients. Moreover, more than 7,000 SMEs had been connected to law firms in the U.S. and Europe through its IP Accelerator.