Technology for MSMEs: E-commerce corporation Amazon has additional expanded its seller-centric vernacular and video-enabled initiatives to ease registering, onboarding, and promoting on the marketplace. The corporation has now launched its seller registrations and account management services in Kannada. This also integrated managing orders, inventory management, and accessing overall performance metrics. The sellers will also have access to Seller Support Services and Seller University videos and tutorials in Kannada. The new language addition will advantage more than 35,000 Amazon sellers and ‘lakhs of new sellers’ from Tier-I cities and beyond markets like Bengaluru, Mangaluru, Hubballi, Kalaburgi, and Mysuru, according to the corporation.
Amazon had earlier launched services for sellers in Hindi and Tamil that saw more than 50,000 new sellers sign up on the marketplace, it added. “Language is a prominent barrier that Indian MSMEs face when they seek to leverage e-commerce to expand their business. As we move to enable more micro, small and medium enterprises to embrace e-commerce, we remain committed to strengthening our vernacular, voice and video powered initiatives,” mentioned Pranav Bhasin, Director- MSME & Seller Experience, Amazon India in a corporation statement.
Also study: Commerce Ministry notifies Rs 945 crore seed fund for startups here’s how founders can raise funding
Among its other vernacular initiatives, Amazon had launched Alexa that also understands correct nouns in a variety of languages such as Hindi, Marathi, Gujarati, Kannada, Bengali, Tamil, Telugu, and so forth. In September 2020, ahead of the Great Indian Festival, Amazon had added Kannada, Malayalam, Tamil, and Telugu to its app for regional prospects to shop on line. The corporation will quickly add Marathi and Bengali languages for its e-commerce prospects although Flipkart had added Marathi earlier this month. This came days immediately after Maharashtra Navnirman Sena workers had allegedly vandalised Amazon’s godown in Pune for non-inclusion of Marathi language into the Amazon app.
Amazon is presently facing a probe initiated by the Enforcement Directorate (ED) for alleged violation of the foreign exchange law and guidelines of the nation, PTI reported earlier this week citing official sources. The probe is getting performed immediately after a communication received from the Commerce Ministry looking for “necessary action” against e-commerce players like Amazon and Flipkart with respect to particular multi-brand retail enterprises and an observation created by the Delhi High Court in relation to Amazon. The court had noted that Amazon’s try to handle Future Retail via a conflation of agreements it has with an unlisted unit of the Indian corporation will be viewed as as violative of the FEMA and FDI guidelines.