Browsing: brand management

Many young consumers are preferring to base their buying decisions on brand narratives first and products second, according to…

IT company Infogain has said that global businesses even amid uncertainty are prioritising digitisation and customer experience to gain…

You may have heard the term “social media influencer” being thrown around a lot lately, especially in the digital marketing circles. Social media influencers are a vital aspect of creating an effective digital marketing strategy. In the world of online consumers, influencers play a huge part in selling your product and promoting your brand.