By Dr. Rekha Chaudhari,
With a renewed tension on holistic well-being, nutrition and rejuvenation, as an aftermath of the pandemic, there is a higher concentrate on Wellness Tourism. India, getting a hub of holistic streams of medicine such as Ayurveda, homeopathy, naturopathy and Tibetan medicine, stands to obtain with this trend. International travelers with wellness (or overall health) in thoughts are hunting for services that are based on nearby traditions and organic assets.
Wellness tourism is now a substantially sought-just after facet of tourism. Tourists are increasingly and consciously integrating overall health elements in their travel itineraries and are exploring classic wellness procedures. India’s geographical positioning being the birthplace of Ayurveda and yoga, coupled with its organic endowments and cultural attributes, make it perfect to advantage from these trends. These endowments & attributes will be hugely advantageous in India’s aspirations to harness a sustainable wellness tourism worth chain that is deeply rooted in nearby communities and traditions. Wellness tourism hence is a sector with a lot of prospective – from offering employment to nearby communities to ushering in regional and collective prosperity. Moreover, the increasing interest in prevention and rediscovery of organic healing qualities of nature and traditions assistance the integrated improvement of wellness and health-related tourism.
Given the important trends in integrative healthcare approaches, Maharashtra has quite a few competitive selections and benefits as the Power of nature, the Power of Ayurveda, the Power of yoga, and ancient science have been broadly utilised and classic healing has extended been practiced in the State.
Maharashtra has sources, tradition and possibilities. It can create productive approaches for marketing and advertising its wellness offerings by showcasing the core notion of well-being.
Holistic tourism is based on option, complementary overall health and healing therapies and therapies aimed to balance body, thoughts, and spirit. This includes activities like yoga and meditation, Ayurveda centers stop by medicinal plants garden stop by, tribal locations way of life observation, healthful classic meals, study, and quite a few more. Historical areas like Ajanta Caves which constitute ancient monasteries are fantastic wellness worship areas and can make a massive contribution to Maharashtra wellness tourism.
Spiritual tourism focuses on the search for larger which means, transcendence and the connection to oneself and the universe. This can involve visits to spiritual internet sites, Indian mythology stories, Temples, Research centers, ashram visits, landscapes or retreats, and quite a few more. Maharashtra has quite a few spiritual areas which are effectively equipped with facilities.
Tribal communities have symbiotic relationships with nature and stick to classic lifeways that strengthen overall health and wellness. Places like Gadchiroli and Toranmal which are dominated by tribal population must be created to attract more vacationers hunting for way of life rooted in the culture of overall health and well-being.
The above two wellness categories can be the foundations for globally competitive wellness tourism offerings in Maharashtra.
Maharashtra demands to define its personal wellness directions that will place the State in a competitive position and strengthen its position in the Asia area. Travelers hunting for holism, spiritual services and applications frequently are effectively informed. They represent a tiny but devoted segment who are pleased to let go of particular elements of their trip (for instance, travel time or comfort) in order to encounter accurate holistic or spiritual experiences. This high quality in these travelers is exceptionally critical for the State considering the fact that they are not hunting for classic ‘luxury’ and comfort in their journey. They are hunting for authenticity and the State surely has that.
A strong framework for the wellness tourism sector demands to be established for governance, high quality assurance, regulation, and effectively-targeted promotion. This will enable the State to create wellness services that are broadly recognized and of higher high quality, although getting sustainable and symbiotic with the nearby population.
Extensive efforts must be created to meet the following strategic objectives:
Strategic objective 1: Develop coordination amongst classic and western overall health tourism
This objective concentrates on sector coordination and cohesion. Both the classic wellness and western medicine segments call for clusters to organize and strengthen the cooperation of stakeholders.
Strategic objective 2: Set up a high quality assurance technique for wellness and classic overall health systems
The second objective focuses on regulation and high quality assurance by way of standardization, licensing of activities, recognition of classic healing in target markets, and streamlining of institutional procedures.
Strategic objective 3: Build data about the overall health tourism sector and its target markets
The third objective focuses on gathering more data on the sector by way of an efficient collection of statistics and sharing of sectoral data. The objective of the Strategy must be to establish a clear framework to guide the Maharashtra wellness industry’s improvement so that the State becomes the preferred location for well-being. Achieving this ambitious objective will rely on the industry’s capability to implement the activities defined in this Strategy, and it is advised that the following interventions be implemented on priority to strengthen the institutional framework governing the wellness tourism sector and its policies:
∙ Build the operational, company, and innovation capabilities of sector operators and
∙ Establish the essential regulatory framework to make sure the high quality of wellness-connected services.
These instant speedy-win initiatives are needed to generate speedy sector development.
The important to attaining these targets will be the coordination of activities, monitoring of progress, and mobilization of sources for implementation. A public-private ‘advisory committee’ for the wellness tourism sector must be established, operationalized and empowered in order to carry out these tasks.
The globe is hunting towards India and States like Maharashtra more seriously in today’s existing scenario. It’s up to how the State optimizes this golden chance and crafts a powerful script for wellness tourism travelers.
“Wellness tourism is a planned slate, we will need an artist to create on it.’
(The author is MD of Onelinewellness and Global wellness ambassador India. Views expressed are individual and do not reflect the official position or policy of the TheSpuzz Online.)