Netflix on Friday announced Stream Fest, a two-day promotional occasion “exclusively” for the Indian marketplace so non-members “can experience the service exactly the way its members do” — and possibly get some of them on-board the subscription bandwagon in the method. Stream Fest will start on the weekend beginning December five at 12.01AM via December six at 11.59PM.
Stream Fest is a stripped-down version of the OTT platform’s month-to-month cost-free trial selection — which is now discontinued — even though Netflix says it will not call for credit or debit card data throughout sign-up.
Anybody can sign-up for Stream Fest with their name, e mail or telephone quantity, and password from either desktop (Netflix.com/StreamFest) or Android devices (Netflix app) and start off streaming. Netflix will also remind you as quickly as Stream Fest is reside if you opt in (you can set reminders from November 20).
The identical login facts can then be utilized to access Netflix on any device. You are cost-free to make Profiles (like Kids’ Profiles), set Parental Controls, browse Netflix in Hindi, add series or films to My List, watch with subtitles or dubs, and use Smart Downloads on mobile.
So, what is the catch? There are a few, which is understandable considering Stream Fest literally means “free” Netflix for two days for everyone. To begin with, Netflix will be capped to one stream in standard definition for each user. This is to ensure no one else can use the same login information.
The other is, and this is the most interesting one, Netflix will limit the number of Stream Fest viewers to “make sure everyone who comes in gets the best experience.” So be prepared to sail through a swarm of “Stream Fest is at capacity” error messages and on the other end, surely, free Netflix will await you.
Netflix had first announced plans to host Stream Fest in India last month.
“We think that giving everyone in a country access to Netflix for free for a weekend could be a great way to expose a bunch of new people to the amazing stories that we have, the service, how the service works and hopefully get a bunch of those folks to sign up,” Netflix chief operating officer Greg Peters had said during the company’s earnings call.
Stream Fest will follow close on the heels of several strategic initiatives that Netflix has taken in a bid to attract more users in India, even as subscriber growth slows back home in the US.