Ease of Doing Business for MSMEs: The e-commerce portal of Khadi and Village Industry Commission (KVIC) has registered gross on line sales worth more than Rs 1.12 crore inside eight months of its operations. The on line portal, launched on July 7, 2020, has delivered more than 1 lakh merchandise to more than 10,000 shoppers out of the 65,000 guests to the portal as of February 26, 2021, KVIC mentioned on Saturday. The typical on line acquire worth in the course of the eight-month period was Rs 11,000 per client “which is an indication of Khadi’s ever-growing popularity and the diversity of its product range to suit all segments of buyers,” KVIC mentioned in a statement. The highest person sale was worth Rs 1.25 lakh whilst khadi masks, honey, herbal soaps, grocery, spices, fabric, agarbatti had been bestselling categories.
Importantly, KVIC had announced the complete launch of the portal on New Year’s Day 2021 soon after operating it in beta mode considering that July. “Currently, it is being managed by KVIC itself while the new marketplace will be operated by a franchisee. The beta portal has done well as we were able to serve more than 22,000 customers so far,” Saxena had told TheSpuzz Online in December ahead of the complete launch of the portal that is most likely to cross Rs 2 crore in turnover by finish of the existing economic year 2020-21.
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Saxena noted in the statement that all expenditures incurred on operating the portal are borne by KVIC even as “in case of other e-commerce sites, product cataloguing, packaging, and dispatch are the responsibility of the respective sellers.” Since KVIC has a policy that the Khadi institutions and PMEGP units are exempted from any such economic and logistical burden, this saves them a lot of cash, he added. KVIC mentioned that it had received orders from all 31 states and union territories.
KVIC had final year cracked down on fake khadi merchandise getting sold on e-commerce marketplaces such as Amazon, Flipkart, Snapdeal, and other folks as claimed by the commission. According to KVIC, it had forced such marketplaces to eliminate more than 160 net hyperlinks promoting merchandise in the brand name of Khadi. KVIC had stated then that it had sent legal notices to more than 1,000 firms making use of Khadi India brand name to sell fake merchandise and “thus causing damage to its reputation and the loss of work to Khadi artisans,” according to its statement.