By Reya Mehrotra
For lots of Indian households, the potential to obtain a decent quantity of gold and investment in home equates stability and the fulfilment of life goals—at least financially. But PricewaterhouseCoopers (PwC) director Sandeep Das, an IIM-B alumni, who brings to the table his practical experience and knowledge as method consultant, feels otherwise. He also advises against going with the flow and investing one’s challenging-earned cash in cryptocurrency prior to governments and central banks accept the currency the world more than.
In a direct dialogue with the millennials by way of his book Hacks for Life and Career: A Millennial’s Guide to Making it Big published by Sage Publications, Das sketches the future of the economy, booming sectors, how advertising and marketing appears profitable in the coming years, the small business know-it-alls, guide to economic arranging, work ethics and more.
The last year has shown us the unpredictability of time and to live for today. It has made us re-evaluate our priorities, the directions in which we are headed and drastically altered lives. It has opened a window to the hyper virtual era, exactly where the world moves on the net at the tap of a finger or the scroll of a thumb. The era exactly where the currency is digital, work is virtual and influencing social media is a actual profession. In other words, 2020 has opened doors to an unthinkable era that is the post-pandemic world.
At a time when the inflation infected economy is struggling to stand on its feet and unemployment is staring the face of the young, when smart investments are becoming planned to save for unforeseen situations like these and when some are altering the course of their careers, Sandeep Das comes across as the economic arranging and small business guru that we all want in our lives. From investing appropriate to predicting the golden market place sectors of the coming years, Sandeep Das’ book is a must study for just about every millennial coping with life in the existing instances.
He dons the part of a counsellor when advising fresh graduates and young experts to get a foothold in the FMCG sector early on in their profession for an exposure to operating a small business and managing a workforce, with the sector rewarding small business college graduates nicely.
What Das calls the ‘most important’ section in the book shows a mirror and calls upon one to recognise their alter egos thriving in the Instagram world—the alter egos conveniently made to match in socially, the fake passions we cultivate to ‘trend’ with the flow, the lives we lead for social media that has masked one’s correct calling.
It is only correct that the altered world of the post-pandemic instances has seen an finish to the hustle culture, at least for now. With work from home pushing us to relook our work-life balance, Das shares insights on arranging the qualified and the private. While speaking about leadership, he meticulously picks out the appropriate chemical substances expected to be a fantastic leader, that is, oxytocin (empathy chemical), serotonin (leadership chemical), dopamine (achievement chemical) and warns one to keep away from toxic work culture, equating it with cortisol (evil chemical).
Entrepreneur or businessperson, student or employed qualified, if young, independent and a millennial, a handful of days with this handbook of hacks for producing it major will not hurt but will add high quality and insights to arranging life thoughtfully.
Hacks for Life and Career: A Millennial’s Guide to Making it Big
Sandeep Das
Sage Publications
Pp 340, Rs 595