Ease of Doing Business for MSMEs: Amazon India’s Prime Day this year will allow tiny and medium companies (SMBs) bounce back from the disruption brought on by the pandemic and create buyer demand. “We felt that it is important to host Prime Day now as the event will help generate additional demand for lakhs of sellers, small manufacturers, start-ups, brands, women entrepreneurs, weavers and local neighbourhood stores to emerge from the impact that they faced during the pandemic,” Pranav Bhasin, Director, MSME and Selling Partner Experience, Amazon India told TheSpuzz Online.
Amazon India’s Prime Day 2021 will be held more than two days on July 26th and 27th.
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According to the organization, SMBs, females-led companies, artisans, weavers will be launching 2,400 new items across categories like home and kitchen, style, beauty, jewellery, stationary, lawn and garden, grocery, electronics amongst other folks on these two days. Over 75,000 neighbourhood retailers who are a component of Amazon’s regional shops plan (that enables neighbourhoods retailers go digital and embrace e-commerce) will also make their Prime Day debut this year. In addition, more than 500 females-led companies, NGOs and Government bodies that are a component of Amazon’s females seller programme Saheli will provide a choice of more than 90,000 items across categories such as style, jewellery and books. Another 1.2 million artisans from Amazon Karigar will supply bargains on more than 272 crafts like sambalpuri sarees, jamdani sarees, block printed dresses, blue art pottery from across India.
This year’s method has been drawn from the good results of last year’s Prime Day that saw sales from more than 91,000 tiny companies, such as artisans, weavers and females entrepreneurs, added Bhasin. “Of these, 31,000 small businesses witnessed their highest ever sales. Almost 4,000 small businesses registered a sale of 10 lakhs or more, and 209 small businesses became crorepatis during these 48 hours.”
Currently, as per the organization, there are 8,50,000 sellers on the marketplace, half of whom are from Tier II, Tier III cities.
Of these, 3 lakh sellers have joined Amazon more than the last 18 months. Interestingly, more than 1 lakh of the 3 lakh sellers have joined working with 5 regional language that Amazon presents on its seller interface. In addition to English, the seller app is accessible Hindi, Tamil, Marathi, Kannada, Gujarati. “This gives us a sense of how digitisation is accelerating and how a much larger set of sellers from smaller cities are being a part of this change,” mentioned Bhasin.
On the tiny sellers versus huge brands, Bhasin explained that numerous sellers are in fact re-sellers of huge brands generating it hard to ascertain their proper percentage on the marketplace.
The e-tailer has earlier hosted a 3-day occasion referred to as Small Business Days from July 2nd to July 4th to allow tiny companies drive sales.