Xiaomi on Thursday pledged a help package of Rs one hundred crore to foster retail entrepreneurship in India even as the common smartphone and intelligent Television corporation appears to double the quantity of offline retail touch points as properly as quantity of exclusive retail shops in the nation.
Under its newly announced “Grow with Mi” initiative, Xiaomi will not only assistance current retail partners to set up and run Mi Stores, it will also train budding entrepreneurs from distinct backgrounds to boost their business enterprise acumen. Xiaomi mentioned, collectively, the initiative will build employment possibilities for more than 10,000 Indians.
“This comprehensive retail exercise will not only foster entrepreneurship but will co-lead an evolution that democratizes access to tech for Mi Fans and consumers across the country,” Xiaomi India head Manu Kumar Jain mentioned in a statement.
Xiaomi at the moment has more than 15,000 retail touch points – in India – out of which more than 3,000 are Xiaomi-exclusive Mi Stores. The initiative will additional bolster its offline presence in the world’s second biggest smartphone industry – a industry exactly where Xiaomi also holds quantity one spot with regards to each smartphone and intelligent Television sales.
In the next one year, Xiaomi is hunting to double the total quantity of touchpoints to over 30,000 for deeper penetration into India’s rural markets. At the similar time, it also plans to double down on its Mi Stores from 3,000+ to 6,000+ more than the next two years.
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“With this new initiative, we are determined to expand our presence and reach out to our customers in the convenience of their hometowns. We are confident that the new initiative will significantly contribute to our offline retail presence and also will help prospective entrepreneurs from small towns and villages to embark on their journey of success,” Jain mentioned.
Xiaomi has been aggressively developing its offline business enterprise in India considering that 2017 immediately after getting began as an on the net-only brand. Currently, the corporation sells its solutions offline via Large Format Retailer partners, Mi Preferred Partner shops, Mi Home shops, and Mi Studios. More particularly, Xiaomi sells its solutions via 75+ Mi Homes, 45+ Mi Studios, 8000+ Mi Preferred Partners and 4000+ Large format Retail partners along with 3,000+ Mi Stores. Then there are such exceptional ideas like Mi Express Kiosks and Mi Store on wheels.
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“We also intend to extend the Mi Store on wheels format to cover other far corners in the country and bring the best-in-class Mi Store showroom experience in areas that have limited access,” Mi India COO Muralikrishnan B mentioned.