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Reliance Jio Platforms’ Haptik launches app for MSMEs to handle sales, client interactions on WhatsApp


Technology for MSMEs: Reliance Jio Platforms-owned Haptik, which develops chatbots to resolve client queries, on Tuesday announced the complete roll-out of its app Interakt to aid MSMEs handle client interactions and sales on WhatsApp. Interakt is the API answer provider for WhatsApp Business, launched to aid convert item enquiries on WhatsApp into paying shoppers, take orders on WhatsApp, aid recover abandoned carts into sales, send order information and updates to shoppers and engage with them via multi-agent help.

The app, which has more than 5,000 Android installs, is Haptik’s initially item produced for MSMEs and offers a committed WhatsApp Business quantity that they can use to communicate with their shoppers. It acts as an all-in-one CRM, campaign management, promoting automation tool, and a sales channel.



The launch comes amid the development of Direct To Consumer (D2C) brands on the online that look to leverage personalised interactions with shoppers via chat platforms such as WhatsApp. Facebook-owned messaging app WhatsApp currently provides modest organizations the platform to connect with shoppers and sell straight to them via the WhatsApp Business app that has more than 50 million customers globally, of which more than 15 million are in India. Interakt is targeting these 15 million MSMEs.



“We are currently targeting over 15 million tech-enabled SMEs in India who use WhatsApp Business app every month. We offer integrations with almost all the leading e-commerce platforms. We also have a native Shopify app that enables Shopify merchants to seamlessly connect their store with their WhatsApp Business number and in a few clicks set up automated WhatsApp notifications on various events like cart recovery, cash-on-delivery confirmation, order updates, etc.,” Aakrit Vaish, Co-founder and CEO, Haptik told TheSpuzz Online. Jio had acquired the majority stake in Haptik in April 2019 for about Rs 700 crores. 

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Interakt will quickly launch a catalogue feature to allow merchants to showcase their item offerings and let shoppers learn and comprehensive their purchases with out leaving WhatsApp. The app was launched for early access a handful of months back for organizations to test it. Before its official launch, Haptik said it currently has more than 500 MSMEs employing it, such as prominent D2C brands such as The Pillow Company, Bare Anatomy, Superbottoms, Flo Mattress, Sleepy Owl, Priyaasi, and so on. 

Interakt desires to scale the client base by 10X in six to 12 months. The app can integrate with on the web retailers, CRMs, and platforms such as Magento, WebEngage, ZOHO, Facebook Ads, Google Sheets, HubSpot, and so on., apart from Shopify.

“WhatsApp currently boasts approximately 2 billion monthly active users, making it the preferred channel of communication for businesses trying to reach and convert customers. Currently, the focus is on D2C and e-commerce businesses, but we have customers from sectors including fintech, edtech, food tech, automobile, banking, hospitality, and FMCG as well,” added Vaish.

Reliance Industries had raised $5.7 billion in exchange for a 10 per cent stake sale in its digital organization Jio Platforms to Mark Zuckerberg’s Facebook in April last year to create technologies capabilities for India’s vast MSME sector and tap into the chance of digitising such enterprises. In March this year, Reliance Jio had launched an integrated technologies solution JioBusiness focusing on 50 million MSMEs. The providing integrated enterprise-grade fiber connectivity to present voice and information services, digital options to aid MSMEs handle and develop their organization, and devices to allow digital options for such enterprises, the firm had stated.



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