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Popular Brand Collaborations

In September, Adidas unveiled its new line collection Adidas x 007 by celebrating the 25th Bond Film, No Time to Die.

Reya Mehrotra

Be it any time of the year, some brands that have established their niche in the industry are normally in. But when they collaborate with an additional big brand or public figure, the excitement levels get larger and fans rush to get their hands on them. Recently, various higher-profile brand collaborations made the headlines for the appropriate and incorrect motives. Here, we bring you some of these offerings.



Adidas X James Bond

In September, Adidas unveiled its new line collection Adidas x 007 by celebrating the 25th Bond Film, No Time to Die. The partnership saw the icon of modern day cinema collide with the modern footwear brand to celebrate the film with adidas UltraBOOST designs inspired by the world of 007. The line’s Adidas Ultraboost DNA White Tuxedo led the collection. It is a modernised style with a plain white base with a James Bond motif on the tongue and completed with the iconic 007 insignia.



Sabyasachi X H&ampM

The ollection was launched in August this year and made headlines as quickly as it was announced. It was sold out only in a handful of days even even though some criticised the collection for becoming overtly uncomplicated and ordinary and very priced. The collection mixed modern day and regular silhouettes with a nod towards athleisure and glamping. Indian textile and print traditions by the Sabyasachi Art Foundation, embroidery and multicultural silhouettes have been the highlights of the collection. Their saree, which was H&ampM’s initially, was priced at Rs 9,999. The restricted-edition collection also presented accessories, jewelry, footwear, sunglasses, and prepared-to-put on glamorous loungewear.

PUMA X RCB

Recently, Puma announced its partnership with Royal Challengers Bangalore (RCB) to launch athleisure variety. Drawing inspiration from street art and urban graffiti, the variety has quirky graphics and bold colours. The collection dropped just before the T20 season and comprises apparel for guys and females, such as T-shirts, hoodies and trackpants. The collection represents “high paced lifestyle which carries comfortable ensemble to everywhere for a very on the go easy breezy day”.

LG X Prada

LG had partnered with the Italian style giant Prada to build a premium smartphone with a excellent design and style and the Prada phone by LG, turned our to be special and representation of cutting-edge technologies meeting higher style. In reality, the phone, equipped with Korean technologies and Italian design and style, sold more than 1 million units, establishing that designer phones have a industry. However, the line did not survive for lengthy as the last Prada smartphone came out in 2012. It has considering that then been a element of the New York’s Museum of Modern Art and the Museum of Contemporary Art in Shanghai, China.

Dior X Nike

It was a feast for sneakerheads as in 2019, Dior and Nike unveiled their collaboration Air Jordan 1 High OG Dior restricted-edition sneaker in the course of Dior’s pre-fall 2020 show in Miami. It was created by inventive director Kim Jones and was Nike’s initially step into the luzxury streetwear industry. After finding postponed due to the pandemic, the line was launched in June last year by means of a microsite exactly where buyers could obtain. According to Christian Dior Couture’s president and chief executive officer, Pietro Beccari, 5 million persons reistered on the microsite upon its launch. With 5,000 pairs for Dior’s leading customers, the brand developed 13,000 pairs of the sneakers. The sneakers ranged from $2,000 to $2,200.

Crocs X Justin Bieber

As a element of his style brand Drew House, singer Justin Bieber teamed with Crocs for a restricted-edition Classic Clog. The footwear was created in Drew House’s signature yellow hue with eight custom Crocs’ charms, such as the Drew House smiley face logo, rainbows, daisies and pizza slices. Bieber admitted that he wore crocs all the time and therefore designing his personal pair was a all-natural procedure. “With these Crocs, I just focused on making something cool that I want to wear,” he stated. The collection was received nicely and a second classic Clog collection was launched this year.

Louis Vuitton X NBA

In 2020, Louis Vuitton collaborated with NBA for a restricted clothes and accessories line uniting the emblems of the two institutions. The designer’s codes and the iconography of the basketball universe came collectively in the collection created by the design and style house’s menswear inventive director, Virgil Abloh. It integrated footwear, bags, prepared-to-put on and jewelry featuring the NBA logo reimagined as a houndstooth motif. This year, LV launched a second edition of its collaboration.



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