Xiaomi will launch the 55-inch Mi QLED Television 4K in India on December 16. This will be the company’s most premium –category-first— clever Television in the nation to date. Contrary to lots of media reports, this clever Television will not be the similar as the Mi Television 5/Mi Television 5 Pro currently promoting in China, Xiaomi has confirmed to TheSpuzz Online.
Come to assume of it, the move is not incredibly surprising. This is some thing that Xiaomi had currently hinted in June.
Xiaomi is no stranger to premium clever TVs. Its initial clever Television in India, the Mi Television 4, was billed as the world’s thinnest clever LED Television. It was beautiful, alright, but its actual USP was its aggressive pricing. A 55-inch 4K HDR-prepared Television that looked as superior and expense just Rs 39,999, was difficult to envision in 2018. It was later replaced by the Mi Television 4 Pro which, offered it did not appear as swanky, introduced a handful of valuable upgrades like complete-scale Android Television (in addition to Xiaomi’s PatchWall) help and a voice remote. The Mi Television 4X Pro that followed, brought additional enhancements to image high-quality and audio.
In lots of techniques, the Mi QLED Television is a spiritual successor to the Mi Television 4. “Over the last two and a half years, we have gained a lot of expertise in this market. We have poured all of that knowledge into this product,” Eshwar Nilakantan, category lead for clever TVs at Xiaomi India, tells TheSpuzz Online in an exclusive interview. “In terms of performance, it is four-five generations ahead.”
The key distinction that this Television will bring, when compared to a frequent LED Television, is the larger –100 percent— colour volume. It will take benefit of Quantum Dots. All this need to theoretically entail in image high-quality that is “true” to how content creators intended. The Television will help HDR10+ and Dolby Vision.
How Xiaomi bucked the trend to come to be the Tesla of clever TVs in India and what lies ahead
More importantly, Xiaomi has spent months fine tuning it as per the marketplace requirement. “We could have launched a QLED TV nine months ago. Taking something that is available in China and launching here is something that we do not want to do because we want to spend that extra bit of time and energy to ensure we are able to do complete justice to the technology, so it works to its full potential,” Eshwar says, adding that “all the QLED TVs that we will sell in India, will be made in India. Going forward in 2021 we are looking to bring more of this technology to India.”
Xiaomi switched gears earlier this year, getting into what we like to contact the “Mi 2.0 phase” focusing on much more premium play— by way of each solution and category expansion. “Our Mi fans have been eagerly waiting for the same (to happen) in the TV category.”
That stated, Xiaomi would nonetheless rather “wait to get the right experience,” ahead of launching a solution, and “never settle for anything low,” Eshwar stated, upon mentioning a specific rival brand that began off its innings with QLED. “For us, it takes the same amount of effort to launch any TV, so we would ideally want to do things at scale, so it moves the market forward.”
Xiaomi is no doubt at dwelling in India when it comes to clever TVs. The numbers speak for themselves.
“The Q3 numbers will officially be out in a couple of days. We continue to be the number one smart TV brand in India –this would make us, number one brand for 10 consecutive quarters,” Eshwar says, adding that “we have shipped over 5 million smart TVs so far.”
We have spoken at length previously on how Xiaomi has been capable to crack India’s clever Television marketplace. It is all about carrying out the correct factor at the correct time. Launching the Mi QLED Television 4K appears to be dictated by the similar logic.
“We have been good at spotting trends and then trying to see how we could be the first movers in that space. The total number of QLED TVs sold in India is less than half a percent. We believe there is a big opportunity there. Lots of consumers have been asking for a QLED TV because it is a good technology and 55-inch is ideal for most consumers at home. We believe with the right picture tuning; we can make a big difference,” Eshwar says.
When probed about achievable pricing, Eshwar hints that “this price category is not very alien to us,” which suggests the much more the items (will) modify in terms of technologies, the much more they (will) remain the similar when it comes to all-round worth.