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KXperience: As Korean culture gains fanfare in India, Korea Tourism Organisation organises virtual occasion for Indian audiences

The practical experience is most likely to be common amongst Korea lovers in India. (Representational image)

Korea Tourism in India: Boost to Korean Tourism! With the penetration of K-Pop, Korean culture is promptly gaining a powerful fanbase in India. Taking into cognisance this rising wave, the Korea Tourism Organisation or KTO has decided to launch a series of one of a kind virtual Korean experiences for the folks of India, along with social media contests and unique delivers on Korean merchandise, according to a report by news agency PTI. To give impact to this, the organisation has paired up with quite a few brands so as to be in a position to generate enjoyable experiences for lovers of Korean culture as nicely as travellers in the virtual space, as travel restrictions nonetheless stay in location due to the coronavirus pandemic.

The virtual occasion, named KXperience, is set to run till November 15 this year, and it aims to give the audience an all-round Korean escapade, full with K-Beauty, K-Pop, K-Drama and K-Food, along with discount delivers on Korean merchandise.



The report cited KTO New Delhi workplace Director Young-Geul Choi as saying that the organisation had noticed an rising engagement of Indians in K-Drama, K-Pop and K-Food, and consequently, believed of this virtual occasion to retain Korea lovers and travellers in India connected with the culture of the nation till the physical restrictions are lifted and they can pay a visit to the nation once again.



A K Challenge is also becoming carried out by KTO as portion of the practical experience in which fans would be encouraged to watch the KXperience videos on BookMyShow platform and make their personal versions of it. They can then share their versions on numerous social media platforms with “#KXperience”, with the possibility of winning prizes.

The practical experience is most likely to be common amongst Korea lovers in India, who have grown in magnitude more than the previous couple of years and in particular throughout the coronavirus pandemic.



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