Ease of Doing Business for MSMEs: Walmart-owned Flipkart’s small business-to-small business (B2B) marketplace Flipkart Wholesale on Tuesday mentioned it recorded 70 per cent e-commerce adoption by kiranas through the Big Billion Days sale in comparison to the last year’s sale. According to the business, more than 5 lakh kiranas from 24 states and union territories bought goods from the B2B marketplace and from its Best Price Stores through the festive sale from October 3 to 10.
Kirana members of Flipkart Wholesale witnessed a 1.8x raise in sales whilst in terms of categories, the common merchandise saw a 124 per cent development in purchases, followed by a 50 per cent jump in grocery purchases and a 24 per cent raise in the style category. Flipkart Wholesale added that its day-to-day deliveries improved 50 per cent through the sale whilst more than 45 per cent members transacted on the net.
“Our technology-first approach at helping small businesses grow has resulted in increased adoption of e-commerce and accelerated the pace of digitisation. The benefits of a more resilient and self-reliant B2B eco-system enabled by digitisation will be felt in the long run,” Adarsh Menon, Senior Vice President, and Head, Flipkart Wholesale mentioned in a statement.
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Members can get access to credit to stock up their shops and track their balances and dues via Flipkart Wholesale. During the sale occasion, Flipkart mentioned about 1.5 lakh kiranas had been provided up to 14 days interest-free of charge credit and Buy Now Pay Later choice with credit line ranging from Rs 10,000 to Rs 25 lakhs. The credit is provided in partnership with banks and fintech lenders. The business mentioned credit was facilitated to the tune of Rs 165 crores for members across categories through the sale. Among prospects, 5,400 offices and institutes shopped on the portal claiming GST rewards on their wholesale purchases through Big Billion Days.
On Sunday, Flipkart Wholesale had mentioned that it saw a 1.3X jump in the quantity of kirana and retail members onboarding the platform this Big Billion Days. It is aiming to make more than 30 million deliveries via kirana delivery partners this festive season. Flipkart had reported more than 55 per cent development in its new seller count through the sale from the year-ago period for its B2C marketplace. Moreover, artisans and weavers from the Flipkart Samarth programme saw a 6X development from last year’s sale, according to the business.