“We are arguably the first fashion, beauty and lifestyle platform, globally, to roll out this feature to the entire customer base at this scale,” said Raghu Krishnananda, chief product and technology officer at Myntra.
‘MyFashion GPT’ enables Myntra shoppers to search for a specific fashion product by typing text in a manner resembling natural speech. Customers will be shown up to six ensemble options, including products across multiple categories like dresses, footwear, accessories, or makeup. If asked “what can I wear for a wedding in Jaipur?”, the feature will show results that include sarees, salwars, lipsticks, and footwear from Myntra’s collection of more than 2.1 million styles.
Some of these queries include; ‘I want to go to Goa in May, what should I wear? And I like blue’, ‘what should I wear to a Leh bike trip?’
Users can access MyFashionGPT on the Myntra app via ‘M-Xplore’, the floating action button on the homepage. Additionally, customers clicking the ‘search bar’ on the app to discover products will also see an option to try the MyFashionGPT feature.
Walmart-owned Myntra is launching the ChatGPT feature ahead of its flagship ‘EORS-18’ sale event.