Pandemic has developed a sea of adjust and the marketplace landscape and each and every business has been attempting to cope with the adjust by adopting technologies or upgrading its solutions/service to remain relevant in the marketplace. In the customer tech domain, we have seen that businesses have been giving healthcare options inside their item portfolio exactly where SpO2 monitoring devices have turn into the speak of the town. Similarly, the sedentary way of life induced by the pandemic exactly where work from home has turn into a norm has also motivated numerous to use wise devices to monitor their overall health in the type of multi-utility smartwatches and wise bands. In an exclusive conversation with the TheSpuzz Online Archit Aggarwal, Co-founder of Crossbeats shared insights on the use of technologies in healthcare and about his brand Crossbeats. Excerpts:
How substantial are the overall health metrics supplied by wearables in making certain the wellbeing of folks? How has the segment evolved with regard to fitness or the pandemic?
Our wise wearables have constantly been engineered maintaining in thoughts the wellness aspect and the sort of influence it brings into people’s lives. Pandemic becoming a dictator at the moment, our line-up of wise wearables are properly equipped with modern day overall health tracking features like Heart Rate monitor, SpO2 monitor (blood oxygen), Blood stress monitor and scientific sleep tracker. With the steady evolution in technologies, we are regularly upgrading and bringing in newer features that will enhance the excellent of life and support folks elevate their fitness levels to fight the pandemic.
How has been the last pandemic-struck 18 months for the brand? Please share development figures
Just like all other enterprises across the world, the pandemic dealt a blow to our provide chain as properly as operations. The extended lockdowns that followed the outbreak impacted the fulfilment and delivery of the solutions. However, as we are a customer tech brand with focus on e-commerce, our group was swift and responsive in adapting and improvising as per the changed work atmosphere. We made provisions for work from home for our associates, ensured all security precautions for our operations group and partnered with the appropriate logistics organization for last-mile delivery. Our associates attended a vaccination drive so that they can remain protected. Our marketing and advertising group adapted to the want for the hour and launched a bestselling TWS Crossbeats Torq, along with a couple of more solutions, developed particularly for the working specialists who required work from home solutions. Smart wearables have been launched thereafter to provide overall health tracking to the shoppers in the wake of the pandemic. With all these alterations, we have been capable to considerably develop the base business enterprise in spite of the challenges.
What is your technique for the coming months to carve a niche for your solutions?
We recognize closely what the Indian youth demands. Over the last 5 years, we have been capable to strike the great balance amongst style and technologies. In the upcoming months, we count on to improve our marketing and advertising and build a clear worth proposition for our finish shoppers. We have plans to companion with other huge distributors in order to make our solutions obtainable in the offline channels as properly. Our marketing and advertising group is also working on launching new solutions that are loaded with business-top features.
What new features or products can we expect from the brand?
Crossbeats R&D team along with the design experts are constantly exploring the current scenarios to understand the requirements of the modern Indian Youth. Our findings have inspired us to design and develop products on a need-based proposition, with cutting-edge technology and high-end specifications. In the coming days, the market can see Crossbeats coming up with advancements to our noise-cancelling earbuds with upgraded sound units and enhanced microphones amid other new launches. In the smartwatch category, you can expect technological upgrades like faster UI and improved health and fitness monitoring.
Brief us about the journey of Crossbeats.
The inception of Crossbeats dates back to 2015, a period when the world was getting exposed to different kinds of consumer technology while it was still in its nascent stage in India. From wired earphones to speakers, most products available in India were either international and extremely expensive or local and not at par in terms of quality. The realisation of this gap in the Indian market made me and my brother Abhinav Agarwal embark on a new journey with Crossbeats, which we envisioned as a true Indian brand that understands the new young Indians and designs tech products around their lifestyle.
Crossbeats has since then evolved from being just an audio brand to a consumer tech brand for the new Indian youth. Recently we also forayed into the wearables segment, taking into consideration the needs of the pandemic-hit world where people need to keep a real time watch on key health metrics such as blood oxygen level.
Crossbeats has been for quite some time into audio products. How has the market sentiment been? Was pandemic a factor behind your entry into the wearable segment?
As an ally to the new urban Indians, who are active, on the move and adventurous, Crossbeats has over the years created products that push the boundaries of science, art, and technology. This has resulted in Crossbeats enjoying a loyal customer base and getting the opportunity to cater to those who are passionate about our products. With over more than 5 lakh happy customers, we have had a remarkable response to our exclusive range of audio products. Our customers love the designs and the engineering that has gone into each of our products.
Be it the iconic Torq or the stylish Pebble, Crossbeats products have always been designed keeping in mind the end consumers. Crossbeats had always envisioned the growth towards active living and products being an extension of a person’s lifestyle. Therefore, the segway into smart wearables was an obvious decision to create unique experiences in the intersection between lifestyle and tech that enrich people’s lives. With a genuine passion for new technologies and user-centric innovation, we wanted to provide the Indian youth with fitness, and lifestyle experience as smooth and seamless as possible.
Many players are offering similar kinds of products at similar price points, what makes your product stand out?
As a lifestyle consumer tech brand inspired by current movements in fashion, art, and music, our products are very design-centric. Our philosophy is simple and focused on providing clean aesthetics, user-friendly features, and heavy attention to detail. The unique experiences thus created through our bouquet of unique products makes us stand out of the clutter. Besides, adoption of advanced technology, frequent product launches, appealing designs and competitive pricing has allowed us to create a fan following of our brand that has only grown stronger since our inception.