By Srinath Srinivasan
Bengaluru-based AutoVRse has been building virtual reality (VR), augmented reality (AR) options for industrial education, enhancing client encounter and, more not too long ago, for VR games. “Three of us started exploring VR after leaving our jobs with a small investment and went without any salary for the first 7-8 months. We then got our first project and our journey started from there,” says Ashwin Jaishanker, CEO and co-founder, AutoVRse.
The startup has given that remained bootstrapped, going onto working with brands such as Shell, Volvo, IFB, Bosch, Gojek and TVS Motors. Its proprietary technologies is utilised by enterprises for education purposes in assembly plants, education firefighters in liquified organic gas plants, for advertising and marketing purposes in showrooms and workshops exactly where clients can get the really feel of the merchandise and see their working, for field service and inspection and for item explainers by way of games amongst other applications.
“There is a huge proposition for VR/AR solutions in terms of enabling tasks that will be costly to replicate in real life for multiple people. It is expensive and time consuming to let trainees practise over and over and make mistakes. In marketing, the technology helps capture customers from their first instance of contact with the brand, engage with them by giving an immersive experience and improves conversion rates,” says Jaishanker.
Today, the corporation is element of the Facebook Oculus ecosystem but items have been not quick in the early days. “Five years ago, I used to carry two heavy laptops, multiple cables and VR goggles to set up a demo at a client’s. Today, I just carry two Oculus lenses. The system has evolved,” says Jaishanker. At the identical time, he points out that only HTC and Facebook are investing in this technologies mostly, with Facebook enjoying a enormous marketplace share. “We do not have many alternatives. We import the lenses. It comes from Facebook invariably. South East Asia will be a huge market soon,” he says. Currently, it is not focused on hardware as a lot due to the complexity and provide chain constraints. “We are planning to enter into consumer VR games,” says Jaishanker.
For an upcoming technologies like this, the startup is recruiting talent. “It is not enough to hire developers and content creators only. VR is not 360-degree videos that are shot and loaded onto a phone or a pair of goggles,” says Jaishanker. “To create the best virtual world, one needs to understand both technology and spatial arrangement of the surroundings.”
For this objective, AutoVRse hires architects and trains them with important digital capabilities. “They have the necessary design creativity by virtue of their profession and pick up digital skills easily,” shares Jaishanker. It is optimistic of the evolving digital trends in India and expects the use of the technologies to develop more quickly right here.