Ease of Doing Business for MSMEs: In the run-up to the festive season, Amazon is strengthening its focus towards onboarding more MSME sellers. The business has now expanded its seller registration and account management services to 3 more languages – Malayalam, Telugu, and Bengali from the current six which includes Gujarati, Hindi, Kannada, Marathi, Tamil, and English. Amazon stated the launch will advantage “thousands of existing Amazon sellers, many potential and new sellers from markets across tiers to run their business on Amazon.in marketplace in a language of their choice and preference.” Sellers would be in a position to register, handle orders and inventory, access efficiency metrics in the language of their preference.
“As we work towards our commitment to digitize 1 crore MSMEs across India by 2025, it is important to address our sellers’ challenges when they seek to leverage e-commerce to expand their businesses. Language is a prominent barrier that Indian MSMEs face and our focus on localisation, demonstrated in part through the launch of account management services in Telugu, Bengali and Malayalam will make it easier for many MSMEs to conduct business online,” stated Sumit Sahay, Director, Seller Partner Services, Amazon India in a statement.
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Since Amazon launched regional language help for sellers in 2020, more than 1 lakh new sellers have signed up on the platform, Sahay added. The languages can be changed on each Amazon’s seller web site and seller mobile app. To increase its last-mile network, the business had last month announced the launch of a new version of its Delivery Service Partner (DSP) programme in India that permits aspiring entrepreneurs to set up and launch their personal package delivery small business. DSPs are basically neighborhood corporations that Amazon partners with to provide packages from a central place to the customer’s doorstep.
Amazon also teased the 2021 Great Indian Festival sale on the internet with presents. The ‘coming soon’ sale would give a 10 per cent immediate discount to HDFC Bank debit/credit cards and EMI clients, a no-expense EMI on Bajaj Finserve debit and credit card, and additional Rs 300 cashback on style and beauty purchases. The sale would start off early for Prime members, considerably like last year. Flipkart had also not too long ago teased its ‘coming soon’ Big Billion Days sale. The business is hunting to ramp up its seller count to 4.2 lakh by finish of this year, adding 1.2 lakh sellers through the upcoming festive season. Flipkart Wholesale had also partnered with SME lending platform Davinta to give a Buy Now Pay Later (BNPL) credit facility to MSMEs and kiranas.