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In a nation like India, cricketers and Bollywood stars are actually worshipped by millions. The sort of enjoy and admiration these celebs take pleasure in is extraordinary. So when it comes to dominating brand worth rankings, it goes without the need of saying that cricketers and stars normally come on prime of the list.
In the not too long ago released “Celebrity Brand Valuation Study 2020” by Duff & Phelps, though Virat Kohli has topped the list, actors like Akshay Kumar and Ranveer Singh have left behind their Bollywood counterparts. Read on to know who are the other B-town celebs featuring on this list.
According to Duff & Phelps new report titled ‘Embracing the New Normal’, with a brand worth of USD 237.7 million, Anushka Sharma’s husband Virat Kohli has grow to be India’s most valued celebrity. Next on the prime ten list characteristics superstar Akshay Kumar. Currently, the Bell Bottom actor’s brand worth stands at USD 118.9. Kumar is followed by Ranveer Singh whose brand worth is USD 102.9 million.
Surprisingly, Shah Rukh Khan is third on the list. The superstars’ present brand worth is USD 51.1 million. Speaking about new and young celebs creating their way on the list, Aviral Jain, managing director at Duff & Phelps stated, “While established celebrities continue to dominate our rankings, notable millennials with a strong social media presence continue to climb the ladder. Ayushmann Khurrana, Tiger Shroff and Rohit Sharma all jumped a few spots to grab the No 6, 15 and 17 spots, respectively. ”
After SRK, next on the list comes Deepika Padukone (USD 50.4 mn). The leggy beauty is followed by Alia Bhatt (USD 48 mn) and Ayushmann Khurrana (USD 48 mn) at quantity 6. On quantity 8 is Salman Khan (USD 45 mn), her is followed by Amitabh Bachchan (44.2 mn). The final actor that characteristics on the prime ten list is handsome hunk, Hrithik Roshan (USD 39.4).
The largest gainer on the list is Badhai Ho actor Ayushmann. His brand worth improved from 40.3 to 48 USD million this year. The actor is undoubtedly on his way to becoming one of the most sought just after actor as effectively as a celeb in B-town.
The pandemic and subsequent lockdown did impact everyone’s brand worth. “The major celebs remained unaffected. But we did see many brands signing up celebrities for short-term contracts, a bit like influencer campaigns, ”Shared Jain.
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