About 20 years ago, in the world of music systems in specific, Sony was aspirational but not genuinely inexpensive for the Indian middle class. Aiwa, on the other hand, was each aspirational and inexpensive. But in the years that followed, Aiwa, its then-parent Sony, and other Japanese brands such as Panasonic lost out to Apple, Samsung and other people. One of the causes was the Japanese brands failed to fully grasp altering client expectations and didn’t have a item the buyers wanted. After a hiatus of more than 15 years, Aiwa is now back, and it has possibly began with the proper item variety, i.e. individual audio devices, one of which is the ESBT-460 Neckless Earphone.
While the style of the ESBT-460 is like any other neckless earphone, you can see and really feel the premiumness and consideration to detail if you observe it closely. And not just the earphone, in the box you get a storage pouch, and even that feels like a designer pouch. Coming to the sound it reproduces, the bass is deep, the treble is soft on the eardrums, and there is totally no noise, just music.
It gets Bluetooth 5. (it connects to your smartphone in a second), the claimed playtime is 15-18 hours (the battery can be completely charged in a small more than an hour), it has a microSD card slot and so it can be turned into an MP3 player, you get 3 sizes of silicone ear-recommendations in the box, and anytime there is an incoming contact it produces a soft vibration.
At Rs 4,999, the ESBT-460 is priced as well steep, but proper now on Reliance Digital and Amazon it is going for Rs 2,999. Even at this price tag it is marginally more high-priced than the competitors (which delivers more or significantly less equivalent features). It remains to be seen if buyers are prepared to spend a premium for the high quality and the brand. The high quality is just proper now is the time for Aiwa to rebuild its brand worth in India.
Estimated street price tag: Rs 4,999 (Rs 2,999 on Amazon, Reliance Digital)